Viral education marketing: Unhinged voice

Cases
6
Median Spread Score
41
Most started on
TikTok33%
First post to peak
5 days

By mechanic

All41Press loop28Mascot persona14Newsjacking14Response chain12Real-world spectacle8Mystery & lore7Transgression7Controversy6Unhinged voice6

Duolingo kills Duo the owl

52
an important message from Duolingo

1.7B impressions

Duo’s Ashton Hall Morning Routine

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Duolingo Super Bowl Buttception

41
Do your lesson, no buts.

800M impressions

Love Language

39
Love Language | Official Trailer | Peacock Original

1.1B impressions

Duolingo Bad Bunny 101

28
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

219.5K views

Duolingo Deutschland TikTok launch

21
#berghain #duolingo #tiktok #authenticity #horizont #genz #zeitgeist | Viktoria Renner

12M impressions

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Unhinged voice in every industry