Viral home goods marketing: Pairing

Cases
7
Median Spread Score
36
Most started on
Open web43%
First post to peak
7 days

By mechanic

All44Scarcity drop18Controversy17Newsjacking12Response chain11Transgression11Resale market7Pairing7Identity badge7Visible in use7Real-world spectacle7Dupe economy6

IKEA Guilty Pets

50
3.INGO Hamburg - IKEA Al-Futtaim - Don’t worry, you can afford it.Sami

4.1B impressions

I Buy My Own Batteries

40
Don’t settle for anything less than premium, and that includes your batteries too. #TeamAriana

6.7B impressions

IKEA Phone Sleep Collection

39
IKEA UAE on Instagram‎: "A new era of sleep begins tonight with the Phone Sleep Collection. Available in stores when you shop Dhs750+, including one item from the Complete Sleep Collection. Tuck…

650M impressions

IKEA Throws in a Towel

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

IKEA Bookbook

32
IKEA Bookbook 2015 catalogue advertisement: the original touch interface. Contemporary campaign creative, preserved in a later creator portfolio.

12M views

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

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