Viral home goods marketing: Visible in use

Cases
7
Median Spread Score
36
Most started on
Retail43%
First post to peak
167 days

By mechanic

All44Scarcity drop18Controversy17Newsjacking12Response chain11Transgression11Resale market7Pairing7Identity badge7Visible in use7Real-world spectacle7Dupe economy6

Gustaf Westman Baguette Holder

45
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"

Lone Fox's IKEA Bowl Coffee Table

43
DIY Ikea Hacks YOU ACTUALLY WANT TO TRY! *From Start to Finish*

9.2M views

IKEA Game of Throws

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

Beautiful Drew Chair

20
The Drew Chair by Beautiful™

Owala FreeSip

6

More collections

Visible in use in every industry