Viral home goods marketing: Scarcity drop

Cases
18
Median Spread Score
36
Most started on
Retail33%
First post to peak
21 days

By mechanic

All44Scarcity drop18Controversy17Newsjacking12Response chain11Transgression11Resale market7Pairing7Identity badge7Visible in use7Real-world spectacle7Dupe economy6

Solo Stove: Snoop Goes Smokeless

61
I’m giving up smoke.

19.5B impressions

Ninja SLUSHi

56
#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

1.3B impressions

Stanley Quencher

52
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

Gustaf Westman Baguette Holder

45
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

Miracle-Gro Full Bush Summer

42
It's a #FullBushSummer with @Miracle-Gro #ad

1.35B impressions

IKEA Phone Sleep Collection

39
IKEA UAE on Instagram‎: "A new era of sleep begins tonight with the Phone Sleep Collection. Available in stores when you shop Dhs750+, including one item from the Complete Sleep Collection. Tuck…

650M impressions

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Stanley Target Galentine's Collection

36
😀 #stanleycup #target #fyp

10 sold

Bullet Journal

33
Bullet Journal

$79.4K revenue

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Stanley x Wicked tumblers

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

Starbucks x Stanley Holiday Red Quencher

32
Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

OMHU: The Iconic Dupe

27
How a campaign about lookalikes became a lookalike contest

38.8M impressions

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

Beautiful Drew Chair

20
The Drew Chair by Beautiful™

Owala FreeSip

6

More collections

Scarcity drop in every industry