Viral home goods marketing: Dupe economy

Cases
6
Median Spread Score
43
Most started on
Retail33%
First post to peak
61 days

By mechanic

All44Scarcity drop18Controversy17Newsjacking12Response chain11Transgression11Resale market7Pairing7Identity badge7Visible in use7Real-world spectacle7Dupe economy6

Ninja SLUSHi

56
#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

1.3B impressions

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

Lone Fox's IKEA Bowl Coffee Table

43
DIY Ikea Hacks YOU ACTUALLY WANT TO TRY! *From Start to Finish*

9.2M views

This Smells Like My Vagina candle

39
Heretic’s This Smells Like My Vagina candle and packaging.

100 sold

IKEA Throws in a Towel

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

OMHU: The Iconic Dupe

27
How a campaign about lookalikes became a lookalike contest

38.8M impressions

More collections

Dupe economy in every industry