Viral home goods marketing: Response chain

Cases
11
Median Spread Score
43
Most started on
Instagram36%
First post to peak
6 days

By mechanic

All44Scarcity drop18Controversy17Newsjacking12Response chain11Transgression11Resale market7Pairing7Identity badge7Visible in use7Real-world spectacle7Dupe economy6

Solo Stove: Snoop Goes Smokeless

61
I’m giving up smoke.

19.5B impressions

Ariel: Dads #ShareTheLoad

53
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

$8,000 Blue Couch

48
got my dream couch for free🥹 #nyc #nycapartment

111.4M impressions

IKEA: Made from husband material

48
IKEA Australia on Instagram: "If you know, you know"

It's a Tide Ad

48
It's A Tide Ad :60

3.6B impressions

Mr. Clean Cleaner of Your Dreams

43
A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.

17.6M views

IKEA Game of Throws

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

Vim Black for Men

38
Is this a joke?

330M impressions

IKEA Throws in a Towel

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

Bath & Body Works Snowed In candle controversy

27
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

19.9K views

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