Viral moments: Pairing

Cases
6
Median Spread Score
60
Most started on
Instagram33%
First post to peak
2 days

By mechanic

All93Controversy56Response chain41Real-world spectacle31Creator relay23Transgression21Political adoption12Visible in use12Scarcity drop10Newsjacking8Underdog8Resale market7Mystery & lore7Pairing6

Jake Paul vs. Mike Tyson

61
Jake Paul vs. Mike Tyson

1.4B impressions

Ford Super Duty Rescues a Cybertruck

60
Tesla Cybertruck pulled to safety by Ford pickup after getting stuck in snowy embankment

Pesto the Penguin

60
Trusted news for Victoria on Instagram: "Pesto the penguin has just broken a record at @sealifemelbourneaquarium becoming the centre’s biggest ever chick, weighing in at 20kg! 🐧❤️ #penguin…

5B impressions

Missy Elliott's Super Bowl return

45
Me & @Timbaland bk 2 the drawing board studio dirty beats! http://t.co/0svovxBFRg

272K sold

Anne Hathaway's Wrecking Ball lip sync

39
Anne Hathaway Crushes Miley Cyrus' "Wrecking Ball" | Lip Sync Battle

Moshions’s South Sudan Olympic Suits

23
LeBron shows love to South Sudan

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