Viral movie marketing: Identity badge

Cases
11
Median Spread Score
67
Most started on
Box office91%
First post to peak
9 days

By mechanic

All61Controversy34Underdog24Pairing15Response chain15Maker origin14Identity badge11Mystery & lore9Scarcity drop8Real-world spectacle8Transgression8Challenge6Creator relay6

KPop Demon Hunters

74
KPop Demon Hunters | Official Trailer | NetflixOpen

4.6B impressions

The Super Mario Bros. Movie

73
The Super Mario Bros. Movie poster with Mario, Luigi, Peach and Bowser.

$1.37B on a $100M budget

Parasite

71
Parasite theatrical poster: the Park house lawn, with a pair of legs in the foreground.

$263.5M on a $12M budget

Bad Moms

68
Bad Moms: poster

$183.9M box office

My Big Fat Greek Wedding

68
Original My Big Fat Greek Wedding poster, Nia Vardalos and John Corbett in front of the Portokalos family.

$374.9M on a $5M budget

Barbie (2023 film)

67
Barbie (2023 film): poster

3.3B impressions

Crazy Rich Asians

65
Official Crazy Rich Asians poster with Constance Wu and Henry Golding.

550M impressions

Black Panther (2018)

64
Black Panther poster: the hero crouched above a Wakandan landscape.

$1.33B box office

Weapons

64
Weapons poster: children running into the dark, seen from behind

$270.1M box office

The Passion of the Christ

60
Theatrical poster for The Passion of the Christ, with Jim Caviezel in the crown of thorns.

$623.4M on a $30M budget

The Room

50
Original green The Room film poster, sold by Wiseau-Films' official store.

$726.8K revenue

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