Viral movie marketing: Scarcity drop

Cases
7
Median Spread Score
69
Most started on
Box office71%
First post to peak
72 days

By mechanic

All53Controversy28Underdog23Pairing15Maker origin14Response chain13Identity badge8Transgression8Mystery & lore8Scarcity drop7Real-world spectacle6Creator relay6

KPop Demon Hunters

74
KPop Demon Hunters | Official Trailer | NetflixOpen

4.6B impressions

Sinners

70
Sinners: poster

$371.6M box office

Everything Everywhere All at Once

69
A24’s illustrated theatrical poster for Everything Everywhere All At Once

$147.9M box office

Paranormal Activity

69
Paranormal Activity poster

$194.2M on a $450K budget

My Big Fat Greek Wedding

68
Original My Big Fat Greek Wedding poster, Nia Vardalos and John Corbett in front of the Portokalos family.

$374.9M on a $5M budget

Bo Burnham: Inside

63
All eyes on Bo Burnham - The Boston Globe

44.5K sold

Godzilla Minus One

61
Godzilla Minus One

$105.2M box office

More collections

Scarcity drop in every industry