Viral movie marketing: Mystery & lore

Cases
8
Median Spread Score
61
Most started on
Box office100%
First post to peak
33 days

By mechanic

All53Controversy28Underdog23Pairing15Maker origin14Response chain13Identity badge8Transgression8Mystery & lore8Scarcity drop7Real-world spectacle6Creator relay6

A Quiet Place

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Five Nights at Freddy's (film)

64
Five Nights at Freddy's (film): poster

$298.3M on a $20M budget

Weapons

64
Weapons poster: children running into the dark, seen from behind

$270.1M box office

Longlegs

61
Longlegs: poster

$125.4M on a $10M budget

Smile (2022 film)

60
Smile (2022 film): poster

$217.4M on a $17M budget

The Blair Witch Project

60
The Blair Witch Project: poster

$248.6M on a $600K budget

Barbarian

55
Barbarian poster

$46.2M on a $4.5M budget

Cloverfield

50
Cloverfield: poster

$172.4M box office

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