Viral sports marketing: Press loop

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LeBron James: The Decision

46
ESPN Special The Decision title card

13.1M views

Hyrox

45
Infront bolsters fitness portfolio through further HYROX investment

1M sold

Nike: The Conductor

45
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.

7M views

Nike Winning Isn't for Everyone

45
Watch: Great Athletes Remind the World There’s Nothing Wrong with Wanting to Win

12B impressions

Tebowing

45
Tim Tebow kneeling on January 1, 2012, before the second half against Kansas City; CC BY-SA 3.0.

20K derivatives

Tokyo 2020 cardboard beds

45
Official Tokyo 2020 photograph of the cardboard frames and bedding presented before the pandemic.

Peaked 5 days in

Chloe Kim’s hangry tweet

44
Olympian Chloe Kim was 'hangry,' and companies rushed in with free food

100K new Twitter followers

Formula 1: Drive to Survive

44
Current Drive to Survive artwork from Netflix’s official title page, observed October 22, 2026.

Peaked at #2

Savannah Bananas

44
Savannah Bananas players dancing on the field

47.6K Wikipedia views in a day

Nike US Olympic women’s track kit

43
USA Track and Field Kits Unveiled By Nike For 2024 Paris Olympics - CITIUS Mag

27M views

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Zidane's headbutt

43
Zinedine Zidane at the 2006 World Cup final.

1.5M YouTube replay views

Kings League

41
Empieza EL PARTIDAZO de la jornada. @Saiyans_FC_ VS @FCPorcinos @TheGrefg VS @IbaiLlanos

50K sold

NFL on Nickelodeon

41
Patrick Star calls play-by-play in the Nickelodeon broadcast's corner window

2B impressions

Michael Phelps vs. a shark

41
Phelps vs Shark key art

159.1M impressions

Cristiano Ronaldo moves the Coca-Cola bottles

41
Cristiano Ronaldo at the Euro 2020 press conference where he moved the Coca-Cola bottles

Peaked 2 days in

Coach Prime at Colorado

40
Colorado's Welcome to Boulder, Coach Prime announcement graphic

1.6M impressions

Olympic village chocolate muffins

40
Coup de Pates Maxi muffin chocolat intense, the Olympic Village muffin

263 sold

Tiger Woods wins the 2019 Masters

40
Tiger Woods celebrates his final putt at the 2019 Masters

7.9M views

WWE Raw on Netflix

40
Raw on Netflix premiere poster, Monday January 6

5.9M views

Paul the Octopus

39
File:Paul the Octopus.jpg - Wikimedia Commons

Peaked at #1

Leicester City’s 2015–16 title

38
Leicester City lift the Premier League trophy, May 2016

25K sold

The Luka Dončić–Anthony Davis trade

38
Rob Pelinka, Luka Doncic and JJ Redick

16K Wikipedia views in a day

Michael Phelps’ eight golds in Beijing

38
Sports Illustrated Sportsman of the Year cover: Michael Phelps, December 2008

39.9M impressions

Netflix’s Christmas Day NFL games

38
NFL Christmas Gameday on Netflix poster, Wednesday December 25

1B impressions

Virat Kohli’s 50th ODI century

38
IND vs NZ | Twitter reacts as Kohli sinks to his knees and bows to Sachin Tedndulkar after 50th ODI ton

Milestone the day it began

Zion Williamson’s shoe blowout

38
Zion Williamson falls as his Nike shoe splits, Duke vs North Carolina, 2019

Peaked the next day

Bulls tell Derrick Rose his jersey will be retired

37
Derrick Rose Emotional After Hearing That The Bulls Will Retire His Jersey

Peaked the day it began

Germany 7–1 Brazil

37
Brazil v Germany | 2014 FIFA World Cup | Full Match

175K derivatives

2023 Cricket World Cup final

37
World Cup 2023 smashes broadcast and digital records | ICC

21.5K Wikipedia views in a day