The Drum

Outlet · 40 cases · 2010–2026

Most often

Covered it

19 of 40 cases

Kept it going12Carried it4Pushed back3Cashed in2

Topics

Fashion & accessories8Food & beverage8Beauty & personal care6Auto & mobility5Technology4Home & lifestyle2

Where they moved it

  • Press38
  • Group chats1
  • YouTube1

Just One Cornetto (ReMAXed)

58
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Gap Linen Moves with Tyla and Jungle

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

e.l.f. Judge Beauty

53
In e.l.f we Trust | e.l.f Cosmetics Game Day Commercial 2024

105B impressions

Husqvarna: DOOM Mowers

53
HUSQVARNA x DOOM

3.8B impressions

Heinz: Heinz Ketchup & Seemingly Ranch

52
Heinz on Instagram: "It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon. #SeeminglyRanch #ItHasToBeHeinz"

4.7B impressions

Duo at the Barbie Premiere

60
Duolingo attends the #Barbie premiere in Los Angeles.

150M impressions

YETI x Liquid Death Casket Cooler

52
The Life-Sized Casket Cooler from Liquid Death x YETI

1.2B impressions

Momondo: The DNA Journey

51
momondo – The DNA Journey

8.3B impressions

MGA Presents: Diss-mas

48
MGA PRESENTS: The Rizzler - DISS-MAS 🎁

545.7M impressions

Nike: The Switch

50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

65M views

Doja Cat Eats MAC Lipstick at the VMAs

43
NOT DOJA EATING HER OWN LIPSTICK LMFAOOO THIS DIVA😭😭😭 #VMA

9.5M views

Equinox: We Don’t Speak January

45
It’s not you, it’s January. #ItsNotFitnessItsLife

2.4B impressions

The Glossier You 'Men Magnet' TikTok

48
@Glossier sponsor me

38.7M on a 300 followers at seed

Adidas Support Is Everything breast grid

45
Official Breast Gallery campaign image in the copywriter’s portfolio.

10K quote tweets

Harder, Feta, breakFaster, Stronger

49
“There’s no such thing as a bad idea” Next time someone says that to you, just show them these adverts and then tell them to shut their stupid mouth. Erectile dysfunction medicine. Cheese. Cereal… |…

1M+ sightings on social media

British Airways: May We Haveth One’s Attention

42
British Airways | Safety Video 2024 | May We Haveth One’s Attention

2.4M views

Currys horse-kicked chicken air fryer

41
Ninja Double Stack Air Fryer - available at Currys ✨ #currys #trend #viral #ninjaairfryer #ninjastackairfryer #ninjadouble

4.2M views

Reiss Finance Bro Flash Mob

40
Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

3M views

Nike Air Max Shinjuku 3D billboard

41
＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️

200M impressions

IKEA Game of Throws

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

Hilton: The Ad You Stay In

39
Unexpected & amazing things can happen when you stay, and we want you to stay with us for 10 minutes. Yup, we made a 10-minute TikTok AND we’re giving away 10M Hilton Honors Points + more.…

35.7M views

The Man Your Man Could Smell Like

39
Old Spice | The Man Your Man Could Smell Like

2.9M views

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

e.l.f. So Many Dicks

36
Official So Many Dicks campaign artwork with a grid of male portraits.

5B impressions

Central Houston Nissan's Bait-and-Switch TikToks

34
KNOCKOUT deals 💥🥊 #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #Car #Cars

20 sold

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions

Budweiser: Bring Home the Bud

33
New Day, New Tweet. Winning Country gets the Buds. Who will get them?

5.4M hashtag actions

Tom Birts's Fake easyJet Half-Price Ad

26
If I were easyJet, (If I were easyJet. What does that even mean? Some sort of half-man-half-brand? An insult to nature is what it would be.) I'd do something like this. | Tom Birts | 225 comments

1M impressions

Greggs Vegan Sausage Roll

33
Vegan Roll Pork-Free

24M impressions