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Library/Product/Shopkins
Grade A25 sourcesHIS-01422

Shopkins

Product · 2014 · Niche

34Editable slideCertificate

Moose reported over one billion Shopkins figures sold after a wave of YouTube unboxings.

Trailer · Moose Squad on YouTube
Shopkins Season 1 character art
Moose Toys
A collector's Season 2 Shopkins set with mystery basket
Le Tiroir secret (CC BY, as captioned)
Shoppies dolls in the Shopkins: Chef Club trailer
Moose Squad on YouTube
Shopkins packs on a store shelf
University of Ontario Institute of Technology
Shopkins mini packs lineup
Moose Toys / PR Newswire
Sold-out notice for the Shopkins Macaron Café pop-up
Moose Toys / PR Newswire
A Shopkins 12-pack with shopping baskets
The Toy Insider

Spread Score

How it works
Reach17Contagion35Breadth60Velocity0Longevity6334

Numbers

Observed peak date
Week of Dec 28, 2016
Jun 2014 to Week of Dec 28, 2016
Platforms
5
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Variable rewardPrimary
  • Collectible set
  • Scarcity drop
  • Sell-out loop
  • Platform jump

How it spread

Trace the origin

Shopkins reached retail in 2014, with gifted reviews, TV ads and YouTube unboxings. Moose reported shortages and the top-selling US toy item for 2015. Skechers reported over $1 billion in 2016 retail sales; Moose reported a billion figures sold by 2018.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’14JunAugNovApr ’15JulOctFeb ’16AugDecAug ’17Jun ’18Observed peakRetailPressTVYouTubeOpen web
RetailPressTVYouTubeOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2014

    Moose Toys seed · Jun 2014

    Shopkins grocery-themed collectibles reached US retail shelves in June.[1][2]

    Open the first post ↗

  2. The Toy Insider press · Jun 20 ’14

    The Toy Insider reviewed Shopkins, including blind-packed figures and rarity tiers.[3]

    A Shopkins 12-pack with shopping baskets

  3. August 2014

    Moose Toys / Shopkins owner response · Aug 2014

    Shopkins began a TV advertising campaign on major children's networks.[4]

  1. platform jump · Sep 2 ’14

  2. commercial · Nov 24 ’14

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
AU
Reported figure
—
Evidence
Grade A

Spread the same way

Product · Retail · 201060

Funko Pop!

Funko

Funko said its Pop! collectibles passed 1 billion units sold.

1B sold

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How the next thing spread, the week it does.