Skims Ultimate Pierced Nipple Bra
Product · 2025 · Niche
Skims' $74 pierced nipple bra sold out and drew talk on Reddit and Xiaohongshu.
Spread Score
How it worksNumbers
- Milestone date
- Week of May 22, 2025
- May 20 ’25 to Week of May 22, 2025
- Platforms
- 6
- Started on Instagram
- Origin
- Seeded
- Fashion & accessories
How it spread
Trace the originKim Kardashian seemingly teased the bra on May 18, 2025, and Reddit users guessed at a launch. Skims unveiled it in an Instagram video on May 20, and it went on sale for $74 on May 22. It sold out, and talk spread to Reddit, Xiaohongshu and a podcast.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
9 more events on this chart
Join free to see themTimeline (12)
May 2025
Kim Kardashian precursor · May 18 ’25
Kim Kardashian seemingly teased the look in a thin black T-shirt that gave a glimpse of her lingerie.[3]
r/KUWTKsnark users precursor · May 19 ’25
A Reddit thread asked if Kardashian's apparent piercings were a nipple bra; a commenter guessed a launch was coming.[7]
Changelogupdated Oct 16 ’26
- Revised 1 event · Added 1 source
- Added: 11 events, 10 sources · Score 47
Spread the same way
New cases, every week
How the next thing spread, the week it does.