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Library/App & software/Tinder launch
Grade B24 sourcesHIS-01655

Tinder launch

App & software · 2012 · Notable

40Editable slideCertificate

Tinder claimed a billion matches after seeding college campuses.

Tinder | Know Your Meme
Know Your Meme
Tinder all the rage in Sochi Olympic Village, say snowboarders
CBS News
Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week
Adweek
Tinder founders Sean Rad and Justin Mateen
TIME

Spread Score

How it works
Reach50Contagion35Breadth60Velocity0LongevityNo data yet40

Numbers

Reported April daily users; provider undisclosed
10M
As of Apr 11, 2014 · App stores · Self-reported · TIME
Seed to milestone
19 months
Aug 3 ’12 to Mar 13 ’14
Platforms
5
Started on App stores
Origin
Mixed
Technology

Mechanics

  • Maker origin
  • Platform jumpPrimary
  • Press loop
  • Controversy

How it spread

Trace the origin

Tinder reached the App Store before its campus rollout, then added Android and a TV tie-in. Screenshots and Olympic users drew coverage. The company claimed a billion matches before introducing paid subscriptions.

Documented milestone; not a measured attention peak.

Google searchesMay ’12SepDecApr ’13AugDecApr ’14JunAugMar ’15May ’16Jul ’17MilestoneApp storesPressRedditXOpen web
App storesPressRedditXOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2012

    Tinder seed · Aug 3 ’12

    Tinder first appeared on the App Store, according to Apple’s release timestamp.[1][2]

    Open the first post ↗

  2. September 2012

    Justin Mateen owner response · Sep 29 ’12

    Mateen required Tinder downloads for entry to his launch party for USC students.[2][3][4][5]

  3. January 2013

    TechCrunch press · Jan 3 ’13

    TechCrunch reported Tinder’s campus adoption and its claimed million matches.[6]

  1. commercial · Feb 26 ’13

  2. owner response · Jul 15 ’13

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 24 sources. Start with a free account.

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Origin
Mixed
Sector
Technology
Region
US
Reported April daily users; provider undisclosed
10M
As of Apr 11, 2014 · App stores · Self-reported · TIME
Evidence
Grade B

Spread the same way

App & software · App stores · 201364

Vine launch

Twitter / Vine Labs

Twitter's looping video app reached No. 1 among free U.S. iPhone apps.

6M users

1 / 8

  • Vine launch
  • MySpace
  • Houseparty
  • Instagram launch
  • Napster
  • Locket Widget
  • NGL app
  • Lovable

New cases, every week

How the next thing spread, the week it does.