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Library/Campaign/Volkswagen Tiny Buzz
Grade B19 sourcesHIS-00528

Volkswagen Tiny Buzz

Campaign · 2022 · Niche

36Editable slideCertificate

Volkswagen reported 9,233,869 social views for its match-ball delivery van.

Tiny Football Car⚡️

@TinyFootballCar · Jul 6, 2022

Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022 h

5.8K125
Original · Volkswagen UK / Tribal Worldwide

Jon Bradburn

@jonbradburn3 · Jul 7, 2022

Can we have one of these at the World Cup in Qatar?

662
Post · @jonbradburn3 on X

Tiny Football Car⚡️

@TinyFootballCar · Jul 26, 2022

I can't believe I'm here!🤩 #WEURO2022 📍Bramall Lane - Sheffield -Tiny Buzz 🚐⚡️ ht

30410
Post · @TinyFootballCar on X

Just Eat UK

@JustEatUK · Jul 31, 2022

Delivery is everything!⚽️Have you ordered your match time meal deals? We've got it covered with @TinyFootballCar and @UKVolkswagen! #WEuros #ENGGER #halftime

6462
Post · @JustEatUK on X

Tiny Football Car⚡️

@TinyFootballCar · Jul 31, 2022

WOWEEEE!!! Congratulations @Lionesses! After all those years of singing it... it's finally come home!! ⚽️🎉 Let me know if you need me to carry the trophy for you. 🏆 #ENG #WEURO2022 - Tiny Buzz 🚐⚡️ ht

50410
Post · @TinyFootballCar on X

Tiny Football Car⚡️

@TinyFootballCar · Aug 3, 2022

So, does that make me a legend?🥺 #WEURO2022 @WembleyStadium - Tiny Buzz 🚐⚡️ h

50818
Post · @TinyFootballCar on X

Tony Eagle

@TonyEagle5 · Aug 4, 2022

20
Post · @TonyEagle5 on X

Tiny Football Car⚡️

@TinyFootballCar · Jul 6, 2022

Here it is! My big moment! I hope I did you proud @WEURO2022 🥰 #OldTrafford #WEURO2022 – Tiny Buzz 🚐⚡️⚽️ h

68225
Post · @TinyFootballCar on X
Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022
@TinyFootballCar on X
Here it is! My big moment! I hope I did you proud @WEURO2022 🥰 #OldTrafford #WEURO2022 – Tiny Buzz 🚐⚡️⚽️
@TinyFootballCar on X
Volkswagen's Tiny Buzz Car Gears Up for UEFA Euro 2022 Final
Carscoops
I can't believe I'm here!🤩 #WEURO2022 📍Bramall Lane - Sheffield -Tiny Buzz 🚐⚡️
@TinyFootballCar on X
Delivery is everything!⚽️Have you ordered your match time meal deals? We've got it covered with @TinyFootballCar and @UKVolkswagen! #WEuros #ENGGER #halftime
@JustEatUK on X
WOWEEEE!!! Congratulations @Lionesses! After all those years of singing it... it's finally come home!! ⚽️🎉 Let me know if you need me to carry the trophy for you. 🏆 #ENG #WEURO2022 - Tiny Buzz 🚐⚡️
@TinyFootballCar on X
So, does that make me a legend?🥺 #WEURO2022 @WembleyStadium - Tiny Buzz 🚐⚡️
@TinyFootballCar on X
@TinyFootballCar @wembleystadium
@TonyEagle5 on X
Volkswagen ‘Tiny Buzz’ makes special guest appearance at grassroots football following iconic UEFA WOMEN’S EURO 2022™ debut
Volkswagen Commercial Vehicles release via Northern Ireland Connected
Mały samochód robi prawdziwą furorę wśród kibiców (twitter.com/TinyFootballCar)
Auto Świat

Spread Score

How it works
Reach36Contagion35Breadth40Velocity23Longevity4236

Numbers

Campaign social views
9.2M
First two weeks · Volkswagen claim · Self-reported · Volkswagen UK
Peak date
Week of Jul 28, 2022
Jul 6 ’22 to Week of Jul 28, 2022
Platforms
3
Started on X
Origin
Stunt
Auto & mobility

Mechanics

  • Mascot personaPrimary
  • Real-world spectacle
  • Visible in use
  • Response chain
  • Press loop

How it spread

Trace the origin

Volkswagen placed a miniature ID. Buzz at the Women’s Euros opening match and ran a character account. Fans replied, posted artwork and discussed it on Reddit. Advertising and automotive press covered the campaign; Just Eat joined a planned promotion.

Dates use the stated precision; chart positions are date anchors.

Jul ’22AugSepOctNovXRedditTikTok
XRedditTikTok

13 more events on this chart

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Timeline (16)

  1. July 2022

    Volkswagen UK seed · Jul 6 ’22

    Tiny Buzz delivered the England–Austria opening-match ball at Old Trafford.[1][2][3]

    Here it is! My big moment! I hope I did you proud @WEURO2022 🥰 #OldTrafford #WEURO2022 – Tiny Buzz 🚐⚡️⚽️
    Open the first post ↗

  2. @TinyFootballCar owner response · Jul 6 ’22

    The shared account introduced Tiny Buzz with an opening-match photograph.[4]

    Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

  3. Carscoops press · Jul 6 ’22

    Carscoops embedded the official debut clip and introduction post.[2]

    Volkswagen's Tiny Buzz Car Gears Up for UEFA Euro 2022 Final
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-14Added: 16 events, 19 sources · Score 36 · Fact-check passed (27 claims)
Origin
Stunt
Sector
Auto & mobility
Region
GB
Campaign social views
9.2M
First two weeks · Volkswagen claim · Self-reported · Volkswagen UK
Evidence
Grade B

Spread the same way

Elmo Is Just Checking In

X · 2024

61
Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

300M impressions

Hyundai: A Message to Space

YouTube · 2015

56
Hyundai : A Message to Space

70M views

Someday

YouTube · 2025

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

Loewe’s pixelated runway clothes

X · 2022

29
Loewe had pixelated clothes on the runway for SS23.

New cases, every week

How the next thing spread, the week it does.

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Jul ’22AugSepOctNovXRedditTikTok
XRedditTikTok

13 more events on this chart

Join free to see them

  1. July 2022

    Volkswagen UK seed · Jul 6 ’22

    Tiny Buzz delivered the England–Austria opening-match ball at Old Trafford.[1][2][3]

    Here it is! My big moment! I hope I did you proud @WEURO2022 🥰 #OldTrafford #WEURO2022 – Tiny Buzz 🚐⚡️⚽️
    Open the first post ↗

  2. @TinyFootballCar owner response · Jul 6 ’22

    The shared account introduced Tiny Buzz with an opening-match photograph.[4]

    Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

  3. Carscoops press · Jul 6 ’22

    Carscoops embedded the official debut clip and introduction post.[2]

    Volkswagen's Tiny Buzz Car Gears Up for UEFA Euro 2022 Final

  1. platform jump · Jul 7 ’22

  2. platform jump · Jul 8 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Pro opens the playbook, all 6 sourced numbers and 19 sources. Start with a free account.

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