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Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
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Library/Campaign/Facebook Marketplace: Yes, Couch!
Grade B20 sourcesHIS-00156

Facebook Marketplace: Yes, Couch!

Campaign · 2024 · Notable

48Editable slideCertificate

A $0 Marketplace listing turned Jeremy Allen White’s ad couch into a TV giveaway.

Interview Magazine

@InterviewMag · Jan 11, 2024

not the Jeremy allen white couch from his sexy Calvin Klein shoot being available for free on FACEBOOK MARKETPLACE

1.2K10
Post · @InterviewMag on X
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"
MOJO SUPERMARKET on Instagram
not the Jeremy allen white couch from his sexy Calvin Klein shoot being available for free on FACEBOOK MARKETPLACE
@InterviewMag on X
not the Jeremy allen white couch from his sexy Calvin Klein shoot being available for free on FACEBOOK MARKETPLACE
@InterviewMag on X
Chrissy Teigen and Drew Give Away the Infamous Jeremy Allen White Calvin Klein Ad Couch
The Drew Barrymore Show
Paramount Press Express | The Drew Barrymore Show: “CHRISSY AND DAVE DINE OUT” HOST CHRISSY TEIGEN PLUS, DREW’S NEWS REWIND: DREW ALREADY PLANNED OUT BACK IN NOVEMBER HOW TAYLOR SWIFT CAN MAKE IT TO…
Paramount Press Express / CBS Media Ventures
Facebook | Yes, Couch!
The One Club; campaign results supplied by entrant
The couch from Jeremy Allen White’s Calvin Klein shoot can be yours — it’s listed for free on Facebook Marketplace
The Philadelphia Inquirer
Jeremy Allen White Doesn't Want Couch From Calvin Klein Shoot, It's Free
TMZ
Drew Barrymore and Chrissy Teigen on the Jeremy Allen White Calvin Klein Couch
Marie Claire
This 350-Square-Foot Studio's Decor Kicked Off with an Internet-Famous Couch
Apartment Therapy

Spread Score

How it works
Reach60ContagionNo data yetBreadth30VelocityNo data yetLongevityNo data yet48

Numbers

Entrant claim: earned media impressions; window unspecified
2.7B
Self-reported · The One Club; campaign results supplied by entrant
Milestone date
Week of Jan 12, 2024
Jan 11 ’24 to Week of Jan 12, 2024
Platforms
7
Started on Facebook
Origin
Stunt
Retail

Mechanics

  • NewsjackingPrimary
  • Platform jump
  • Press loop
  • Mystery & lore
  • Visible in use

How it spread

Trace the origin

Facebook and Mojo Supermarket listed the couch from Jeremy Allen White’s Calvin Klein ad for free. Interview Magazine shared it on X, Reddit users discussed it, and press covered the listing. A planned Drew Barrymore partnership gave it to Fernanda Clark.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Jan ’24FebMarAprMayJunOpen webFacebookInstagramXRedditPressTV
Open webFacebookInstagramXRedditPressTV

12 more events on this chart

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Timeline (15)

  1. January 2024

    Calvin Klein precursor · Jan 4 ’24

    Calvin Klein launched Jeremy Allen White’s underwear campaign.[1]

    Open the first post ↗

  2. Facebook / Mojo Supermarket; Kate Krupa listing seed · Jan 11 ’24

    Kate Krupa listed the ad’s red corduroy couch for free on Facebook Marketplace.[2][3][4]

  3. Mojo Supermarket owner response · Jan 11 ’24

    Mojo Supermarket posted the listing and acknowledged placing the couch on Marketplace.[4]

    MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Added 1 source
  2. 2026-10-14Fact-check passed (27 claims)
  3. 2026-10-12Added: 15 events, 18 sources · Score 60
Origin
Stunt
Sector
Retail
Region
US
Entrant claim: earned media impressions; window unspecified
2.7B
Self-reported · The One Club; campaign results supplied by entrant
Evidence
Grade B

Spread the same way

Just One Cornetto (ReMAXed)

Instagram · 2026

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Someday

YouTube · 2025

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

McDonald’s: WcDonald’s

Retail · 2024

55
WcDonald’s manga takeout bag

6B impressions

Gap Linen Moves with Tyla and Jungle

TikTok · 2024

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

New cases, every week

How the next thing spread, the week it does.

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Jan ’24FebMarAprMayJunOpen webFacebookInstagramXRedditPressTV
Open webFacebookInstagramXRedditPressTV

12 more events on this chart

Join free to see them

  1. January 2024

    Calvin Klein precursor · Jan 4 ’24

    Calvin Klein launched Jeremy Allen White’s underwear campaign.[1]

    Open the first post ↗

  2. Facebook / Mojo Supermarket; Kate Krupa listing seed · Jan 11 ’24

    Kate Krupa listed the ad’s red corduroy couch for free on Facebook Marketplace.[2][3][4]

  3. Mojo Supermarket owner response · Jan 11 ’24

    Mojo Supermarket posted the listing and acknowledged placing the couch on Marketplace.[4]

    MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

  1. platform jump · Jan 11 ’24

  2. platform jump · Jan 11 ’24

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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