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Library/Product/KFC x Crocs
Grade B31 sourcesHIS-00245

KFC x Crocs

Product · 2020 · Notable

Made by Crocs in-house · Source

52Editable slideCertificate

Chicken-scented clogs sold out in about 30 minutes at their US retail launch.

KFC

@kfc · Jul 28, 2020

The moment you’ve been waiting for: Kentucky Fried Chicken x @Crocs Classic Clogs available now. Complete with chicken-scented Jibbitz! Not for human consumption. crocs.com/kfc

27347
Original · KFC and Crocs
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.
KFC / Crocs
MLMA Serves Up Cursed Fashion in Crispy Crocs
PAPER
Crocs releases KFC clogs that smell like fried chicken -- and they sold out in 30 minutes!
ABC News / Good Morning America
MLMA wearing the promotional platform KFC x Crocs Bucket Clogs.
KFC / Crocs
Not For Human Consumption by PAPER
MUSE Creative Awards / PAPER campaign entry

Spread Score

How it works
Reach60Contagion35Breadth80Velocity63Longevity1352

Numbers

Full campaign earned and social media impressions
2.9B
As of Oct 12, 2026 · Self-reported · Ragan / PR Daily, campaign awards entry
Peak date
Week of Aug 1, 2020
Jul 28 ’20 to Week of Aug 1, 2020
Platforms
7
Started on Retail
Origin
Mixed
Fashion & accessories

Mechanics

  • TransgressionPrimary
  • Scarcity drop
  • Visible in use
  • Sell-out loop
  • Resale market
  • Platform jump

How it spread

Trace the origin

MLMA previewed platform clogs at Fashion Week, and PAPER ran sponsored creative. Users joked on X and Reddit. The US retail drop sold out in about half an hour during the largest 2020 search-interest week. An independent YouTube review followed.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’19Mar ’20JunAugNovAug ’21May ’22May ’23Jun ’24Jul ’25Aug ’26PeakRetailPressXInstagramFacebookOpen webYouTube
RetailPressXInstagramFacebookOpen webYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2020

    MLMA precursor · Feb 11 ’20

    MLMA wore the promotional platform Bucket Clogs at New York Fashion Week.[1]

    Open the first post ↗

  2. KFC / PAPER precursor · Feb 12 ’20

    KFC announced spring sales and reminder sign-ups, while PAPER published sponsored creative with MLMA.[1][2][14][10]

  3. Business Insider precursor · Feb 12 ’20

    Business Insider covered the reveal and said the platform version would not be sold to the public.[3][19]

    MLMA Serves Up Cursed Fashion in Crispy Crocs
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 59
Origin
Mixed
Sector
Fashion & accessories
Region
US
Full campaign earned and social media impressions
2.9B
As of Oct 12, 2026 · Self-reported · Ragan / PR Daily, campaign awards entry
Evidence
Grade B

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66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

e.l.f. x Dunkin' Makeup Collection

Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Kylie Lip Kits

Open web · 2015

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

KFC Extra Crispy Sunscreen

YouTube · 2016

33
A fried chicken-scented sunscreen giveaway promoted by an infomercial starring George Hamilton as the Colonel.

200K views

New cases, every week

How the next thing spread, the week it does.

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· Source
Google searchesDec ’19Mar ’20JunAugNovAug ’21May ’22May ’23Jun ’24Jul ’25Aug ’26PeakRetailPressXInstagramFacebookOpen webYouTube
RetailPressXInstagramFacebookOpen webYouTube

13 more events on this chart

Join free to see them

  1. February 2020

    MLMA precursor · Feb 11 ’20

    MLMA wore the promotional platform Bucket Clogs at New York Fashion Week.[1]

    Open the first post ↗

  2. KFC / PAPER precursor · Feb 12 ’20

    KFC announced spring sales and reminder sign-ups, while PAPER published sponsored creative with MLMA.[1][2][14][10]

  3. Business Insider precursor · Feb 12 ’20

    Business Insider covered the reveal and said the platform version would not be sold to the public.[3][19]

    MLMA Serves Up Cursed Fashion in Crispy Crocs

  1. precursor · Feb 12 ’20

  2. precursor · Feb 13 ’20

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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