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Library/Campaign/YETI x Liquid Death Casket Cooler
Grade B21 sourcesHIS-00707

YETI x Liquid Death Casket Cooler

Campaign · 2024 · Notable

52Editable slideCertificate

A casket-shaped cooler drew a winning auction bid of $68,200.

Original · Liquid Death
The Life-Sized Casket Cooler from Liquid Death x YETI
Liquid Death on YouTube
The white life-size Casket Cooler with YETI and Liquid Death branding
Liquid Death and YETI
Chill for Eternity in a Liquid Death x Yeti Casket Cooler
Adweek
YETI x Liquid Death | Casket Cooler
The One Club / YETI and Liquid Death campaign submission
Liquid Death and Yeti’s ‘Casket Cooler’ keeps drinks deathly cold | Carlos Rangel
Carlos Rangel, YETI / LinkedIn
Watch the Trailer for "Ghosts'" Newest Hour-Long "Ghostsmas" Special, Airing Thursday, December 19 on CBS [VIDEO]
CBS press announcement reproduced by Morty’s TV
FCB New York Leads the World With 35 Gold Pencils In The One Show 2025
The One Club
I love this fun PR stunt from YETI + Liquid Death. They are auctioning off a death casket cooler. This is a great lesson on how to create your own PR and your own story in a creative way! | Eve…
Eve Bailey / LinkedIn
Liquid Death’s Casket Cooler Keeps Drinks Cold ‘For an Eternity’ | Muse by Clios
Muse by Clios
On Ice: Liquid Death and Yeti Drop a Spooky-Ass Casket Cooler
VinePair
Liquid Death x Yeti, P.F. Chang’s Turn Up The Heat With Offbeat Collectibles
PPAI

Spread Score

How it works
Reach54ContagionNo data yetBreadth50Velocity87Longevity1652

Numbers

Potential press impressions, campaign entry claim
1.2B
Press · Self-reported · The One Club / YETI and Liquid Death campaign submission
Peak date
Week of Aug 28, 2024
Aug 28 ’24 to Week of Aug 28, 2024
Platforms
5
Started on YouTube
Origin
Stunt
Food & beverage

Mechanics

  • Scarcity dropPrimary
  • Maker origin
  • Platform jump
  • Creator relay
  • Unhinged voice

How it spread

Trace the origin

Liquid Death and YETI launched a funeral-home commercial and auction for a one-off casket cooler. Reddit users and LinkedIn creators discussed it as press followed the bidding. The final bid was $68,200; CBS later announced a Ghostsmas giveaway involving the cooler.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’24SepOctNovDecJan ’25MarMayPeakYouTubeOpen webPressRedditTV
YouTubeOpen webPressRedditTV

14 more events on this chart

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Timeline (17)

  1. August 2024

    Liquid Death seed · Aug 28 ’24

    Liquid Death published the funeral-home commercial for its YETI Casket Cooler auction.[1][2]

    The Life-Sized Casket Cooler from Liquid Death x YETI
    Open the first post ↗

  2. Liquid Death and YETI commercial · Aug 28 ’24

    The brands opened bidding on the only Casket Cooler offered for sale, starting at $1,500.[2]

  3. Muse by Clios and Adweek press · Aug 28 ’24

    Launch-day coverage traced the cooler to Liquid Death’s earlier DIY casket at trade shows.[3][4]

    Liquid Death’s Casket Cooler Keeps Drinks Cold ‘For an Eternity’ | Muse by Clios
Origin
Stunt
Sector
Food & beverage
Region
US
Potential press impressions, campaign entry claim
1.2B
Press · Self-reported · The One Club / YETI and Liquid Death campaign submission
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesAug ’24SepOctNovDecJan ’25MarMayPeakYouTubeOpen webPressRedditTV
YouTubeOpen webPressRedditTV

14 more events on this chart

Join free to see them

  1. August 2024

    Liquid Death seed · Aug 28 ’24

    Liquid Death published the funeral-home commercial for its YETI Casket Cooler auction.[1][2]

    The Life-Sized Casket Cooler from Liquid Death x YETI
    Open the first post ↗

  2. Liquid Death and YETI commercial · Aug 28 ’24

    The brands opened bidding on the only Casket Cooler offered for sale, starting at $1,500.[2]

  3. Muse by Clios and Adweek press · Aug 28 ’24

    Launch-day coverage traced the cooler to Liquid Death’s earlier DIY casket at trade shows.[3][4]

    Liquid Death’s Casket Cooler Keeps Drinks Cold ‘For an Eternity’ | Muse by Clios

  1. platform jump · Aug 28 ’24

  2. backlash · Aug 28 ’24

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Why it worked

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