LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Emirates Burj Khalifa A380 flypast
Grade B21 sourcesHIS-00734

Emirates Burj Khalifa A380 flypast

Campaign · 2022 · Notable

48Editable slideCertificate

Emirates’ A380 flypast ad reached 7.7 million YouTube views on a live counter.

Original · Emirates
Clip · Emirates on YouTube
See you at Dubai Expo | Emirates
Emirates on YouTube
Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda
Government of Dubai Media Office / Emirates
This image taken by Emirates pilot and Dubai resident James Ward has been shortlisted for an international award. Photo: James Ward
The National
Emirates airline has posted another advert of stuntwoman Nicole Smith-Ludvik standing on top of the Burj Khalifa
The National
Navigation Films – Dubai
Navigation Films
We did it again | Emirates
Emirates on YouTube
See you at Dubai Expo | Emirates | Real-Time YouTube Live View Count | SocialCounts.org
SocialCounts
We did it again | Emirates | Real-Time YouTube Live View Count | SocialCounts.org
SocialCounts
We're on top of the World - Emirates
Prime Productions AMG
Emirates produces another stunning advert atop the world's tallest building
Airline Ratings
Emirates Airbus A380 (A6-EEU) Special Dubai Expo 2020
Infinite Flight Community
Emirates releases behind-the-scenes footage of the latest Burj Khalifa stunt viral video - Campaign Middle East
Campaign Middle East
39 Emotions Digital Marketers Can Use In Advertising
Search Engine Journal
Top Event Video Examples (That Actually Perform on Social Media)
CrowdClip

Spread Score

How it works
Reach56Contagion20Breadth40Velocity79LongevityNo data yet48

Numbers

YouTube making-of only: live tracker rounded lower bound
17.5M
As of Oct 14, 2026 · YouTube · SocialCounts
Peak date
Week of Jan 17, 2022
Jan 14 ’22 to Week of Jan 17, 2022
Platforms
4
Started on YouTube
Origin
Stunt
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Newsjacking

How it spread

Trace the origin

Emirates released the A380 flypast ad on January 14, then a making-of film. Viewers discussed it on YouTube, forums and LinkedIn; press covered the stunt and emissions criticism. Emirates announced a television, cinema and digital rollout.

Dates use the stated precision; chart positions are date anchors.

Oct ’21NovJan ’22FebAprAugDecMay ’23SepDecOpen webInstagramYouTubePress
Open webInstagramYouTubePress

11 more events on this chart

Join free to see them

Timeline (14)

  1. October 2021

    Emirates precursor · Oct 13 ’21

    Emirates filmed the A380 flypasts on October 13 and 14 before releasing the ad.[1][21]

    Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda
    Open the first post ↗

  2. James Ward precursor · Oct 2021

    Ward photographed the filming from his garden and posted the image on Instagram in October.[8]

    This image taken by Emirates pilot and Dubai resident James Ward has been shortlisted for an international award. Photo: James Ward

  3. January 2022

    Emirates seed · Jan 14 ’22

    Emirates published the Expo ad with Nicole Smith-Ludvik atop Burj Khalifa and an A380 flying behind her.[2][3]

    See you at Dubai Expo | Emirates
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 2 numbers
  2. 2026-10-14Added: 14 events, 20 sources · Score 48 · Fact-check passed (31 claims)
Origin
Stunt
Sector
Auto & mobility
Region
AE
YouTube making-of only: live tracker rounded lower bound
17.5M
As of Oct 14, 2026 · YouTube · SocialCounts
Evidence
Grade B

Spread the same way

Just One Cornetto (ReMAXed)

Instagram · 2026

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Apple Three Minutes

YouTube · 2018

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Hyundai: A Message to Space

YouTube · 2015

56
Hyundai : A Message to Space

70M views

Frida Breast Milk Ice Cream

Retail · 2025

55
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Oct ’21NovJan ’22FebAprAugDecMay ’23SepDecOpen webInstagramYouTubePress
Open webInstagramYouTubePress

11 more events on this chart

Join free to see them

  1. October 2021

    Emirates precursor · Oct 13 ’21

    Emirates filmed the A380 flypasts on October 13 and 14 before releasing the ad.[1][21]

    Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda
    Open the first post ↗

  2. James Ward precursor · Oct 2021

    Ward photographed the filming from his garden and posted the image on Instagram in October.[8]

    This image taken by Emirates pilot and Dubai resident James Ward has been shortlisted for an international award. Photo: James Ward

  3. January 2022

    Emirates seed · Jan 14 ’22

    Emirates published the Expo ad with Nicole Smith-Ludvik atop Burj Khalifa and an A380 flying behind her.[2][3]

    See you at Dubai Expo | Emirates

  1. press · Jan 14 ’22

  2. platform jump · Jan 15 ’22

Join free to see the other 11 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro