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Library/Campaign/Revolut Luís Figo: Hazlo por tu dinero
Grade B16 sourcesHIS-00893

Revolut Luís Figo: Hazlo por tu dinero

Campaign · 2026 · Notable

45Editable slideCertificate

Figo’s bank-switch campaign drew 135 comments on one LinkedIn reaction.

Max Karpis

@maxkarpis · May 6, 2026

Revolut held sponsorship talks with FC Barcelona, but they got nowhere. So, they hired Luís Figo, the man who left Barça in one of football's most infamous betrayals, for their new "Switch to Revolut" campaign. The slogan: "Do it for your money." Message received😂

6K45
Post · @maxkarpis on X

Football Tweet ⚽

@Footballtweet · May 8, 2026

💳 Revolut held sponsorship talks with Barcelona but they got nowhere. So instead they hired Luís Figo, the man who left Barça for Real Madrid in one of football's most infamous betrayals, for their new "Switch to Revolut" campaign. Genius marketing. https://t.co/jIXZzbC4tI

1329
Post · @Footballtweet on X
Clip · Revolut on YouTube
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.
Revolut
Revolut held sponsorship talks with FC Barcelona, but they got nowhere. So, they hired Luís Figo, the man who left Barça in one of football's most infamous betrayals, for their new "Switch to…
@maxkarpis on X
Luís Figo x Revolut - Portugal - World Cup
Revolut on YouTube
El banco digital Revolut "ficha" a Luís Figo.
Control Publicidad
Revolut ficha a Figo para demostrar una "jugada maestra"
MarketingDirecto
Luís Figo com a mulher Helen Svedin
A Bola
Pérez Olano (Revolut), sobre su 'hackeo': "Hay procesos que, por la evolución tecnológica, ya deben revisarse a diario"
Crónica Global
Luís Figo y su polémico fichaje animan a cambiarse a Revolut
Reason Why

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity100Longevity2245

Numbers

Peak date
Sep 17 ’26
May 2026 to Sep 17 ’26
Platforms
3
Started on Open web
Origin
Paid
Finance

Mechanics

  • ControversyPrimary
  • Platform jump
  • Creator relay
  • Pairing
  • Newsjacking

How it spread

Trace the origin

Revolut cast Figo in ads comparing bank switches with his move from Barça to Madrid. LinkedIn and football accounts shared them. El País later linked a failed Barça sponsorship to the campaign; Revolut disputed that account.

Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’26MayJunJulAugSepOctPeakOpen webPressX
Open webPressX

11 more events on this chart

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Timeline (14)

  1. May 2026

    Revolut / Turbo seed · May 2026

    Revolut placed Figo on a Madrid billboard urging people to switch banks for their money.[1][2]

    El banco digital Revolut "ficha" a Luís Figo.
    Open the first post ↗
  2. MarketingDirecto press · May 5 ’26

    MarketingDirecto covered the billboard and the campaign’s bank-switching video.[2]

    Revolut ficha a Figo para demostrar una "jugada maestra"
  3. Ignacio Zunzunegui owner response · May 5 ’26

    Zunzunegui announced the campaign and linked its video from his LinkedIn post.[3]

Origin
Paid
Sector
Finance
Region
ES
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesApr ’26MayJunJulAugSepOctPeakOpen webPressX
Open webPressX

11 more events on this chart

Join free to see them
  1. May 2026

    Revolut / Turbo seed · May 2026

    Revolut placed Figo on a Madrid billboard urging people to switch banks for their money.[1][2]

    El banco digital Revolut "ficha" a Luís Figo.
    Open the first post ↗
  2. MarketingDirecto press · May 5 ’26

    MarketingDirecto covered the billboard and the campaign’s bank-switching video.[2]

    Revolut ficha a Figo para demostrar una "jugada maestra"
  3. Ignacio Zunzunegui owner response · May 5 ’26

    Zunzunegui announced the campaign and linked its video from his LinkedIn post.[3]

  1. owner response · May 5 ’26

  2. backlash · May 5 ’26

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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