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Library/Product/Rhode x Krispy Kreme Strawberry Glaze
Grade B19 sourcesHIS-00894

Rhode x Krispy Kreme Strawberry Glaze

Product · 2023 · Notable

44Editable slideCertificate

Rhode’s $16 doughnut-inspired lip treatment sold out within hours.

Original · Hailey Bieber / Rhode
Hailey Rhode Bieber on Instagram: "STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!"
Hailey Rhode Bieber on Instagram
Rhode Strawberry Glaze Peptide Lip Treatment; current permanent version.
Rhode
The Biebers Wore Wildly Different Outfits To Krispy Kreme, But Only 1 Got Dunked On
HuffPost
Rhode’s First Ever “Collab” is With Krispy Kreme
NYLON
With new Strawberry Glaze flavor, Rhode closes in on 1 million Peptide Lip Treatments sold
Glossy
Hailey Bieber's Rhode Skin is releasing more of this sold-out product
PinkNews
Hailey Bieber's New Lip Treatment Is Glazed to the Max
Entertainment Tonight
Why Krispy Kreme is all-in on the creator economy
Nation’s Restaurant News
Glazing the Trail of Marketing Genius | Rhode Skin x Krispy Kreme
Beauty Brief

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity100Longevity1944

Numbers

Seed to peak
1 day
Aug 28 ’23 to Aug 29 ’23
Platforms
6
Started on Open web
Origin
Mixed
Beauty & personal care

Mechanics

  • Scarcity dropPrimary
  • Sell-out loop
  • Newsjacking
  • Mystery & lore
  • Platform jump

How it spread

Trace the origin

Rhode announced the flavor, gifted influencers and launched it with a Times Square event. The lip treatment sold out within hours. Independent outfit memes and forum debate followed, and Rhode restocked the product in September.

Google searchesJul ’23SepOctDecApr ’24AugFeb ’25JulDecJun ’26NovPeakPressInstagramOpen webRetailXReddit
PressInstagramOpen webRetailXReddit

13 more events on this chart

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Timeline (16)

  1. August 2023

    Rhode precursor · Aug 21 ’23

    Rhode announced a Strawberry Glaze lip treatment inspired by Krispy Kreme doughnuts.[1][2][3]

    Rhode’s First Ever “Collab” is With Krispy Kreme
    Open the first post ↗

  2. Kim Kardashian and gifted influencers precursor · Week of Aug 21, 2023

    Gift recipients including Kim Kardashian posted the new flavor in strawberry-shaped boxes.[4]

    With new Strawberry Glaze flavor, Rhode closes in on 1 million Peptide Lip Treatments sold

  3. Hailey Bieber precursor · Aug 23 ’23

    Bieber told Allure that childhood strawberry doughnuts inspired the new flavor.[5]

Origin
Mixed
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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Google searchesJul ’23SepOctDecApr ’24AugFeb ’25JulDecJun ’26NovPeakPressInstagramOpen webRetailXReddit
PressInstagramOpen webRetailXReddit

13 more events on this chart

Join free to see them

  1. August 2023

    Rhode precursor · Aug 21 ’23

    Rhode announced a Strawberry Glaze lip treatment inspired by Krispy Kreme doughnuts.[1][2][3]

    Rhode’s First Ever “Collab” is With Krispy Kreme
    Open the first post ↗

  2. Kim Kardashian and gifted influencers precursor · Week of Aug 21, 2023

    Gift recipients including Kim Kardashian posted the new flavor in strawberry-shaped boxes.[4]

    With new Strawberry Glaze flavor, Rhode closes in on 1 million Peptide Lip Treatments sold

  3. Hailey Bieber precursor · Aug 23 ’23

    Bieber told Allure that childhood strawberry doughnuts inspired the new flavor.[5]

  1. seed · Aug 28 ’23

  2. owner response · Aug 28 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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