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Library/Series/The Last Dance
Grade A22 sourcesHIS-01187

The Last Dance

Series · 2020 · Notable

56Editable slideCertificate

ESPN reported a 5.6 million same-day per-episode audience for its Jordan docuseries.

Trailer · ESPN on YouTube
Trailer · Netflix India on YouTube
The Last Dance: poster
Wikipedia (non-free, fair use)
Trailer: “The Last Dance” 10-part documentary on Michael Jordan and the Chicago Bulls
ESPN on YouTube
The Last Dance | Teaser [HD] | Netflix
Netflix India on YouTube
“The Last Dance” Series Premiere Episodes are the Most-Viewed ESPN Documentary Content Ever, Averaging 6.1 Million Viewers
ESPN Press Room
The Last Dance ESPN Michael Jordan Chicago Bulls
Variety
Ken Burns
Variety
eBay and PWCC Partner to Auction High-Value Michael Jordan Trading Cards
eBay
SLAM DUNK! SOTHEBY’S SETS NEW WORLD AUCTION RECORD FOR ANY PAIR OF SNEAKERS
Sotheby's
ESPN Sees Double Digit Viewership Increases for “The Last Dance” Finale; Documentary Series Finishes with Average of 5.6 Million Viewers, The Most-Viewed Documentary Content on ESPN
ESPN Press Room
Netflix - The Last Dance - Scottie Pippen Micahel Jordan
Variety
Bulls 96
TIME
Grab Your Partner And Hit “The Last Dance” Floor
ESPN Front Row
ESPN Sees “The Last Dance” Audience Skyrocket with Time-Shifted/On-Demand Viewing; Now Averaging More than 12.8 Million Viewers per Episode, Up 128% from Premieres
ESPN Press Room
The Last Dance is the fastest growing TV series in the US and worldwide top 200 and the number one documentary series in the world
Parrot Analytics
(FILES) In this file photo taken on June 4, 1997 Chicago Bulls player Michael Jordan sticks out his tongue as he goes past Jeff Hornacek of the Utah Jazz during game two of the NBA Finals at the…
Agence France-Presse via The National

Spread Score

How it works
Reach66Contagion35Breadth70Velocity58Longevity4256

Numbers

Observed peak date
Week of Apr 25, 2020
Apr 19 ’20 to Week of Apr 25, 2020
Platforms
6
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • NewsjackingPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Resale market

How it spread

Trace the origin

ESPN brought the series forward during the sports shutdown. Sunday broadcasts prompted Twitter discussion. It became ESPN's most-watched documentary content; retailers reported rising demand for Bulls merchandise and Jordan collectibles.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’20AprMayJunAugNovMar ’21JulNovObserved peakPressTVXRedditOpen webAudio
PressTVXRedditOpen webAudio

12 more events on this chart

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Timeline (15)

  1. March 2020

    ESPN / Netflix precursor · Mar 31 ’20

    ESPN moved the premiere forward during the sports shutdown and set a five-Sunday release schedule.[1]

    Open the first post ↗

  2. April 2020

    ESPN / State Farm / Facebook / Reese's precursor · Apr 16 ’20

    ESPN announced sponsors and a State Farm tune-in spot running on its TV channels and Snapchat.[2]

  3. ESPN / ESPN2 seed · Apr 19 ’20

    ESPN and ESPN2 aired the first two episodes, with Netflix's international release scheduled for the next day.[1][3][4]

  1. platform jump · Apr 19 ’20

  2. platform jump · Apr 20 ’20

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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62M views

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