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Library/Music/Running Up That Hill (2022 revival)
Grade A25 sourcesHIS-01204

Running Up That Hill (2022 revival)

Music · 2022 · Viral

63Editable slideCertificate

Stranger Things revived Kate Bush’s song and carried it to UK No. 1.

Clip · KateBushMusic on YouTube
Clip · Still Watching Netflix on YouTube
Running Up That Hill (2022 revival): cover art
Wikipedia (non-free, fair use)
Hawkins Is in the ‘Eye of the Storm’ in the ‘Stranger Things 4’ Trailer
Netflix Tudum
Why Max’s Favorite Song on ‘Stranger Things’ Is Now No. 1 On iTunes
Netflix Tudum
Leading British female pop singer Kate Bush, in London, England, April 6, 1980. (AP Photo)
Variety
Stranger Things
Deadline
Running Up That Hill
Kate Bush
Kate Bush's Running Up That Hill is Official Charts Number 1 Single: Singer becomes 3 x Official Charts Record Breaker with Stranger Things success
Official Charts Company
Get Ready For ‘Stranger Things 4’ Volume 2 With Our Upside Down Playlist Made Just For You — Spotify
Spotify
Max’s Song (Full Scene) | Kate Bush - Running Up That Hill | Stranger Things | Netflix
Still Watching Netflix on YouTube
Kate Bush's Running Up That Hill claims a second week at Number 1 on Official UK Singles Chart
Official Charts Company
Kate Bush and Mino Cinelu during Before the Dawn in London, September 20, 2014; CC BY-SA 4.0.
Keith Bloomfield-DeWeese
Kate Bush - Running Up That Hill - Official Music Video
KateBushMusic on YouTube
Kate Bush
Billboard
Spotify says Kate Bush streams jumped 9,000% thanks to 'Stranger Things' (and TikTok) | TechCrunch
TechCrunch

Spread Score

How it works
Reach60Contagion70Breadth80Velocity51Longevity4663

Numbers

US radio audience impressions, July 15 to 21
39.8M
As of Jul 21, 2022 · Audio · Billboard
Seed to observed peak
10 days
May 27 ’22 to Jun 6 ’22
Platforms
7
Started on TV
Origin
Seeded
Entertainment

Mechanics

  • RevivalPrimary
  • Sound or audio meme
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A licensed Stranger Things placement introduced Bush’s song to new listeners. Streaming and TikTok reuse rose before Warner’s radio push. It reached UK No. 1 and US No. 3, then became the UK’s song of the summer.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesMar ’22MayJunJulAugSepFeb ’23JulNovMay ’24Observed peakTVPressAudioTikTokXOpen webRetail
TVPressAudioTikTokXOpen webRetail

13 more events on this chart

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Timeline (16)

  1. May 2022

    Netflix / Kate Bush seed · May 27 ’22

    Netflix released Stranger Things 4 Volume I, with Bush’s song in the premiere and Max’s escape scene.[1][2][3]

    Leading British female pop singer Kate Bush, in London, England, April 6, 1980. (AP Photo)
    Open the first post ↗

  2. Deadline press · May 29 ’22

    Deadline reported that the song had reached No. 1 on iTunes after the Netflix premiere.[4]

    Stranger Things

  3. Spotify listeners platform jump · May 30 ’22

    Spotify streams rose 8,700% globally from May 26 to May 30.[5]

  1. platform jump · Jun 1 ’22

  2. backlash · Jun 1 ’22

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
GB
US radio audience impressions, July 15 to 21
39.8M
As of Jul 21, 2022 · Audio · Billboard
Evidence
Grade A

Spread the same way

Music · YouTube · 202162

INDUSTRY BABY

Lil Nas X / Columbia Records

A prison-break video and TikTok remixes accompanied a Billboard Hot 100 No. 1.

64M impressions

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