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Library/Series/Yellowjackets
Grade A23 sourcesHIS-01227

Yellowjackets

Series · 2021 · Notable

53Editable slideCertificate

Showtime reported over 5 million weekly viewers as Yellowjackets fan theories spread.

Original · Ashley Lyle and Bart Nickerson
Clip · ELLE on YouTube
Clip · Yellowjackets Official on YouTube
Yellowjackets | Series Premiere | Free Full Episode (TVMA) | SHOWTIME
SHOWTIME on YouTube
Teen Yellowjackets in the wilderness
Deadline
Yellowjackets season 1 cast
Deadline
Tawny Cypress as Taissa
Deadline
SHOWTIME: YELLOWJACKETS
Kamp Grizzly
Paramount Press Express | UNIVERSAL MUSIC CANADA AND SHOWTIME ANNOUNCE YELLOWJACKETS SEASON 2 OFFICIAL SOUNDTRACK: MUSIC FROM THE ORIGINAL SERIES
Showtime / Universal Music Canada
(L-R): Nuha Jes Izman as Teen Crystal, Samantha Hanratty as Teen Misty, Alexa Barajas as Teen Mari, Sophie Nélisse as Teen Shauna, Courtney Eaton as Teen Lottie, Nia Sondaya as Teen Akilah, Sophie…
Variety
The teen survivors in the woods
Deadline
Melanie Lynskey as Shauna
Deadline
Paramount Press Express | YELLOWJACKETS SETS RECORD WITH MOST WATCHED SEASON IN SERIES HISTORY ON PARAMOUNT+ WITH SHOWTIME
Paramount
‘Yellowjackets’ Cast Reacts To The Most Absurd Fan Theories | ELLE
ELLE on YouTube
The Cast of Yellowjackets Reads Your Reddit Theories 💭 Yellowjackets Season 3
Yellowjackets Official on YouTube
Yellowjackets cast with Desus and Mero
Variety
Courtney Eaton as Teen Lottie in YELLOWJACKETS, "Old Wounds". Photo Credit: Colin Bentley/SHOWTIME.
Variety
'Yellowjackets': Showtime's New Survival Drama Debuts First Episode for Free
Collider
What Really Happened Out There?
The Ringer

Spread Score

How it works
Reach63Contagion35Breadth100Velocity17Longevity3253

Numbers

S2 campaign impressions; owner award entry, window unspecified
665.9K
Self-reported · Paramount+ with SHOWTIME via Shorty Awards
Peak proxy date
Week of Jan 16, 2022
Nov 5 ’21 to Week of Jan 16, 2022
Platforms
8
Started on YouTube
Origin
Mixed
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Identity badge
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Showtime released a free pilot before the broadcast premiere. Weekly mysteries fed Reddit and Twitter discussion, then TikTok theories. Renewals and paid creator work followed; Paramount later reported its biggest season.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesAug ’21OctDecFeb ’22AugMar ’23MayJulNovJun ’24DecJun ’25Peak proxyYouTubeTVXRedditOpen webInstagramTikTokPress
YouTubeTVXRedditOpen webInstagramTikTokPress

13 more events on this chart

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Timeline (16)

  1. August 2021

    Showtime precursor · Aug 24 ’21

    Showtime released a trailer and announced a November 14 broadcast premiere.[1]

    Teen Yellowjackets in the wilderness

  2. November 2021

    Showtime seed · Nov 5 ’21

    Showtime released the full pilot free on YouTube and its streaming platforms.[2][3]

    'Yellowjackets': Showtime's New Survival Drama Debuts First Episode for Free

  3. Showtime platform jump · Nov 14 ’21

    The series began its scheduled Showtime broadcasts.[1][2]

  1. owner response · Dec 16 ’21

  2. platform jump · Jan 10 ’22

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Why it worked

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  1. 1
  2. 2
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Pro opens the playbook, all 16 sourced numbers and 23 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
S2 campaign impressions; owner award entry, window unspecified
665.9K
Self-reported · Paramount+ with SHOWTIME via Shorty Awards
Evidence
Grade A

Spread the same way

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Ludo Studio; Joe Brumm (creator); BBC Studios (global distribution and merchandising)

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20M sold

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