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Library/Moment/Coach Prime at Colorado
Grade A24 sourcesHIS-01308

Coach Prime at Colorado

Moment · 2022 · Notable

40Editable slideCertificate

Colorado sold out every home game, then finished 4–8 in Coach Prime’s first season.

Colorado Buffaloes Football

@CUBuffsFootball · Dec 4, 2022

AD Rick George has named COACH PRIME @DeionSanders to be the 28th full-time head football coach at CU. Welcome Coach Prime to Colorado! 📝 cubuffs.com/coachprime

39.4K960
Original · Colorado Buffaloes Football
Clip · The Joel Klatt Show: A College Football Podcast on YouTube

Saturday Night Live

@nbcsnl · Oct 15, 2023

Deion Sanders stops by the Update desk. #SNLPremiere

17.7K323
Post · @nbcsnl on X
Clip · Saturday Night Live on YouTube
Colorado's Welcome to Boulder, Coach Prime announcement graphic
@CUBuffsFootball on X
Big Noon Conversations key art with Deion Sanders
FOX Sports / The Joel Klatt Show
Sanders at a Colorado practice
CBS News / 60 Minutes
SNL's Weekend Update spoof of Coach Prime
NBC Sports
Sanders on SI's 2023 Sportsperson of the Year cover
Sports Illustrated
Illustration from the university's Prime Effect report
University of Colorado Boulder / Coloradan
Deion Sanders in 2008, before his coaching career
ericifeng / Wikimedia Commons, CC BY 2.0
Sanders on the Colorado sideline in a headset
CBS Sports

Spread Score

How it works
Reach26Contagion45Breadth80Velocity0Longevity5040

Numbers

CU claim: Facebook hiring-post reach by the next afternoon
1.6M
As of Dec 4, 2022 · Facebook · Self-reported · University of Colorado Athletics
Observed peak date
Week of Sep 8, 2023
Dec 4 ’22 to Week of Sep 8, 2023
Platforms
6
Started on X
Origin
Seeded
Sports

Mechanics

  • Underdog
  • Identity badge
  • Controversy
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Colorado announced Sanders, sold out season tickets and beat TCU in his debut. Wikipedia attention peaked that week; TV audiences grew through the Oregon loss. Colorado finished 4–8, while its FY2024 filing reported record football ticket revenue.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsDec ’22Mar ’23MayJulSepOctNovDecJun ’24OctFeb ’25Observed peakOpen webXPressRetailYouTubeTV
Open webXPressRetailYouTubeTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2022

    University of Colorado Athletics precursor · Dec 3 ’22

    Colorado announced that Deion Sanders would become its head football coach.[1]

    Open the first post ↗

  2. @CUBuffsFootball seed · Dec 4 ’22

    Colorado posted its hiring announcement at 03:23 UTC, still December 3 in Boulder.[2][1]

    Colorado's Welcome to Boulder, Coach Prime announcement graphic

  3. ESPN / Pete Thamel press · Dec 4 ’22

    ESPN reported the hire and described Colorado’s transfer and NIL obstacles.[3]

  1. owner response · Dec 4 ’22

  2. platform jump · Dec 4 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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  3. 3

Pro opens the playbook, all 12 sourced numbers and 24 sources. Start with a free account.

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Origin
Seeded
Sector
Sports
Region
US
CU claim: Facebook hiring-post reach by the next afternoon
1.6M
As of Dec 4, 2022 · Facebook · Self-reported · University of Colorado Athletics
Evidence
Grade A

Spread the same way

Moment · Open web · 201558

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Brady Olson

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1 / 8

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New cases, every week

How the next thing spread, the week it does.