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Library/Film/Titanic (1997)
Grade B24 sourcesHIS-01384

Titanic (1997)

Film · 1997 · Breakout

79Editable slideCertificate

Titanic led the North American box office for 15 consecutive weekends.

Trailer · Paramount Pictures on YouTube
Clip · CelineDionVEVO on YouTube
Titanic 1997 theatrical poster
Wikipedia (non-free, fair use)
Jack and Rose at the bow, 25th anniversary trailer
Paramount Pictures on YouTube
Kate Winslet and Leonardo DiCaprio as Rose and Jack with the sketchbook
Variety
Jack and Rose's flying scene at the bow
Variety
Winners on stage at the 70th Academy Awards, 1998
Academy of Motion Picture Arts and Sciences
Rose and Jack dancing below deck
TIME
Céline Dion in the My Heart Will Go On video
CelineDionVEVO on YouTube
A flooded Titanic room, shared as the I'll just wait here meme
Know Your Meme

Spread Score

How it works
Reach100Contagion45Breadth80Velocity63Longevity10079

Numbers

Lifetime gross including reissues, Box Office Mojo live counter
$2.26B
As of Oct 22, 2026 · Box Office Mojo
Seed to milestone
4 months
Nov 1 ’97 to Mar 1 ’98
Platforms
7
Started on Box office
Leverage
11×
$2.26B on $200M budget

Mechanics

  • Identity badgePrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Titanic premiered in Tokyo before its North American release. Repeat viewing accompanied a chart-topping soundtrack and fan websites during a 15-weekend box-office lead. March 1 marks a billion-dollar milestone; no attention maximum was measured.

Documented milestone; not a measured attention peak.

Weekend box office, US and Canada1997-12-19: $28,638,1311997-12-26: $35,455,6731998-01-02: $33,315,2781998-01-09: $28,716,3101998-01-16: $30,011,0341998-01-23: $25,238,7201998-01-30: $25,907,1721998-02-06: $23,027,8381998-02-13: $28,167,9471998-02-20: $21,036,3431998-02-27: $19,633,0561998-03-06: $17,605,8491998-03-13: $17,578,8151998-03-20: $17,165,2391998-03-27: $15,213,5001998-04-03: $11,533,4801998-04-10: $8,558,2411998-04-17: $7,407,9891998-04-24: $4,938,5751998-05-01: $4,011,8881998-05-08: $3,178,5731998-05-15: $2,112,3021998-05-22: $2,970,0441998-05-29: $1,783,5791998-06-05: $1,648,8601998-06-12: $1,214,7371998-06-19: $1,029,3621998-06-26: $922,6181998-07-03: $623,9301998-07-10: $405,6691998-07-17: $1,337,4931998-07-24: $1,476,2791998-07-31: $1,168,5511998-08-07: $965,2121998-08-14: $707,9181998-08-21: $540,6171998-08-28: $335,7041998-09-04: $70,4671998-09-11: $57,3081998-09-18: $14,0031998-09-25: $3,337Jun ’96Jul ’97DecMar ’98MaySep ’00Oct ’04Nov ’08Aug ’12Mar ’16Oct ’19Nov ’22MilestonePressBox officeAudioOpen webTVRetailYouTube
PressBox officeAudioOpen webTVRetailYouTube

13 more events on this chart

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Weekend box office, US and Canada: 41 dated figures from Box Office Mojo, each checked against the source. Measured at the time, not estimated.

Timeline (16)

  1. May 1997

    Paramount Pictures / 20th Century Fox precursor · May 27 ’97

    The studios moved the film’s planned July release to December.[1]

    Open the first post ↗

  2. November 1997

    Tokyo International Film Festival seed · Nov 1 ’97

    Titanic premiered at the Tokyo International Film Festival on its opening night.[2][3]

  3. Variety / Todd McCarthy press · Nov 2 ’97

    Variety reviewed the Tokyo premiere and predicted box-office success for the film.[3]

    Kate Winslet and Leonardo DiCaprio as Rose and Jack with the sketchbook

  1. commercial · Dec 19 ’97

  2. commercial · Dec 28 ’97

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Lifetime gross including reissues, Box Office Mojo live counter
$2.26B
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade B

Spread the same way

Film · Box office · 202373

The Super Mario Bros. Movie

Illumination / Nintendo; Universal Pictures (distributor)

Nintendo and Illumination's animated Mario film grossed $1.36 billion worldwide.

$1.37B on a $100M budget

1 / 8

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New cases, every week

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