LibraryNowPlayMechanicsMCP

Kinds

Campaign389Product120Food & drink30App & software58Film82Series86Music66Game134Book56Creator moment61Meme & format113Trend & aesthetic44Activity61Moment126
PricingPrivacyTermsRefundsPress
Library/Game/Yu-Gi-Oh! Trading Card Game
Grade B23 sourcesHIS-01410

Yu-Gi-Oh! Trading Card Game

Game · 1999 · Notable

51Editable slideCertificate

Konami reported over 25 billion cards sold after the game spread from Japan.

Trailer · 【公式】遊戯王OCGチャンネル on YouTube
Clip · 千年研究所 総務部  on YouTube
The original Japanese Vol.1 booster pack, 1999
Konami
Yu-Gi-Oh! cards in play at Japan Impact, 2023
Stéphane Gallay
Legendary Collection 25th Anniversary Edition box
Konami
The Yu-Gi-Oh! card back
Wikipedia (non-free, fair use)
Banner for the 2024 Legend of Duelist event at Tokyo Dome
【公式】遊戯王OCGチャンネル on YouTube
Duelists at the record-setting Yu-Gi-Oh! tournament
Guinness World Records
Yu-Gi-Oh! Trading Card Game logo
Konami

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity13Longevity10051

Numbers

Seed to milestone
12.4 years
Feb 4 ’99 to Jun 16 ’11
Platforms
5
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Variable rewardPrimary
  • Scarcity drop
  • Platform jump
  • Controversy
  • Dupe economy

How it spread

Trace the origin

Konami launched the Japanese card game in 1999. US TV exposure and promotional mailings preceded the English release. Konami reported over 25 billion cards sold in 2011, a cumulative sales milestone. Licensing and tournaments continued.

Documented milestone; not a measured attention peak.

Google searchesNov ’94Apr ’97Sep ’99Dec ’01Jan ’03Jul ’05Sep ’09Jun ’11Feb ’15Feb ’21Jul ’24Oct ’26MilestoneRetailPressTVOpen webYouTube
RetailPressTVOpen webYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. 1996

    Kazuki Takahashi / Weekly Shonen Jump precursor · 1996

    Takahashi's Yu-Gi-Oh! manga began serialization in Weekly Shonen Jump.[1]

    Open the first post ↗
  2. February 1999

    Konami seed · Feb 4 ’99

    Konami began selling the Official Card Game in Japan, starting with Vol.1.[2]

  3. September 1999

    Los Angeles Times press · Sep 24 ’99

    The Los Angeles Times reported card demand and police intervention at Tokyo Dome.[3]

  1. platform jump · Sep 2001

  2. commercial · Mar 8 ’02

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Toys & collectibles
Region
JP
Reported figure
—
Evidence
Grade B

Spread the same way

Meme & format · X · 201966

Baby Yoda

Lucasfilm / Disney

Baby Yoda memes preceded a licensed plush that ranked No. 1 in US plush sales.

9.3K sold

1 / 8

  • Baby Yoda
  • Dubai chocolate
  • L.O.L. Surprise!
  • Tamagotchi
  • Apple's first retail stores
  • Dyson Airstrait
  • Steal a Brainrot
  • Black Myth: Wukong

New cases, every week

How the next thing spread, the week it does.