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Library/Series/The Sopranos
Grade B25 sourcesHIS-01439

The Sopranos

Series · 1999 · Notable

41Editable slideCertificate

The Sopranos finale drew 11.9 million viewers before a pandemic rewatch revival.

Trailer · HBO on YouTube
The Sopranos key art: Tony Soprano with the New York skyline behind him
HBO / David Chase
HBO's 25th anniversary promo for The Sopranos with Tony at his desk
HBO on YouTube
The Sopranos title card from the opening credits drive
Art of the Title, interview with logo designer Brett Wickens
The New Jersey house used as the Soprano family home
Kd5463

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity0Longevity6441

Numbers

Seed to milestone
8.4 years
Jan 10 ’99 to Jun 10 ’07
Platforms
9
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Identity badge
  • Controversy
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

HBO’s mob drama grew into DVD sales and a rerun deal. Its unresolved finale drew debate and parodies; the peak anchor marks that milestone. Lockdown brought streaming growth, memes and a cast podcast.

Documented milestone; not a measured attention peak.

Google searchesFeb ’98Oct ’99Jul ’02Mar ’04May ’05Mar ’07NovMar ’12Mar ’17Jul ’20Jun ’22Jul ’24MilestonePressTVRetailYouTubeOpen webFacebookAudioXTikTok
PressTVRetailYouTubeOpen webFacebookAudioXTikTok

13 more events on this chart

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Timeline (16)

  1. January 1999

    Los Angeles Times precursor · Jan 8 ’99

    The Los Angeles Times reviewed the series before its HBO premiere.[1]

    Open the first post ↗

  2. HBO / David Chase seed · Jan 10 ’99

    HBO premiered David Chase’s series about a New Jersey mob boss who sought psychotherapy.[2][3][4][5]

    The Sopranos title card from the opening credits drive

  3. September 2002

    US television viewers commercial · Sep 15 ’02

    The fourth-season premiere drew a reported 13.4 million viewers under Nielsen’s early HBO counting method.[6][7]

  1. press · Feb 2 ’04

  2. commercial · Mar 1 ’04

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Series · Open web · 202265

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Alice Oseman / See-Saw Films / Netflix

Netflix reported 23.94 million hours watched in Heartstopper's first full week.

Peaked at #1

1 / 8

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New cases, every week

How the next thing spread, the week it does.