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Library/Product/Motorola RAZR V3
Grade B19 sourcesHIS-01464

Motorola RAZR V3

Product · 2004 · Notable

43Editable slideCertificate

Motorola reported shipping its 50 millionth RAZR V3 after a launch built around fashion.

A pair of Motorola Razr V3 cell phones, in closed form (left) and opened (right).
Raimond Spekking / CC BY-SA 4.0 / Wikimedia Commons
Original silver RAZR V3 in Motorola’s IDEA design-award entry.
Motorola, Inc. / IDSA
Motorola embraces the ethos of cool
Associated Press via NBC News

Spread Score

How it works
ReachNo data yetContagion35Breadth50VelocityNo data yetLongevityNo data yet43

Numbers

Milestone date
Jul 18 ’06
Sep 2004 to Jul 18 ’06
Platforms
3
Started on Retail
Origin
Mixed
Technology

Mechanics

  • Identity badgePrimary
  • Scarcity drop
  • Visible in use
  • Dupe economy
  • Platform jump

How it spread

Trace the origin

The V3 reached shops after its summer unveiling. Paid ads, celebrity gifts and carrier deals accompanied its move from fashion phone to mass-market handset. Motorola announced its 50 millionth V3 shipment in 2006; Hasbro turned its shape into a Monopoly token.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Mar ’04SepDecApr ’05JulDecJun ’06OctOct ’07Jul ’10Apr ’13Jan ’16NovPressRetailOpen web
PressRetailOpen web

13 more events on this chart

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Timeline (16)

  1. July 2004

    Motorola precursor · Jul 27 ’04

    Motorola unveiled the RAZR V3 and announced worldwide availability for the fall.[1]

    Open the first post ↗

  2. September 2004

    Motorola seed · Sep 2004

    The silver RAZR V3 reached its first markets in September.[2]

  3. November 2004

    bbbssport and Phone Scoop users platform jump · Nov 4 ’04

    Phone Scoop users debated whether a lower price would erode the V3’s exclusivity.[3]

  1. commercial · Nov 16 ’04

  2. commercial · By end of 2004

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Why it worked

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Origin
Mixed
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

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