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Library/Series/Jersey Shore
Grade B25 sourcesHIS-01529

Jersey Shore

Series · 2009 · Notable

50Editable slideCertificate

Jersey Shore's season-one finale drew 4.834 million viewers amid protests and parodies.

Trailer · DJ Pauly D on YouTube
Clip · The Key of Awesome on YouTube
Clip · Saturday Night Live on YouTube
'Jersey Shore' Scores Most-Watched Season Premiere Ever
The Hollywood Reporter
Pauly D and Mike Sorrentino during filming in Florence, May 2011; CC BY-SA 3.0.
Sailko
Jersey Shore: poster
Wikipedia (non-free, fair use)
MTV''s Jersey Shore' Trailer #2
DJ Pauly D on YouTube
'Jersey Shore' Reunion E! Docuseries Details
The Hollywood Reporter
File:Snooki at Seaside Heights NJ.jpg - Wikimedia Commons
Aaron via Wikimedia Commons
Jersey Shore | Know Your Meme
Know Your Meme

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity36Longevity5150

Numbers

Seed to milestone
14 months
Dec 3 ’09 to Jan 20 ’11
Platforms
5
Started on TV
Origin
Seeded
Entertainment

Mechanics

  • ControversyPrimary
  • Platform jump
  • Response chain
  • Press loop

How it spread

Trace the origin

Protests preceded MTV's premiere; ratings rose as Twitter discussion, Facebook nickname apps and parodies circulated. The finale outdrew Jay Leno, and MTV renewed the series. January 2011's audience record supplies a milestone anchor.

Documented milestone; not a measured attention peak.

Google searchesAug ’09DecJan ’10FebJulNovMar ’11NovJul ’13Mar ’15Nov ’16Oct ’17MilestonePressTVXYouTubeFacebook
PressTVXYouTubeFacebook

13 more events on this chart

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Timeline (16)

  1. November 2009

    TheWrap precursor · Nov 11 ’09

    TheWrap published MTV's promo for a summer-house reality series about self-described guidos.[1]

    Open the first post ↗
  2. CNN precursor · Nov 25 ’09

    CNN covered UNICO's demand that MTV cancel the series before it aired.[2]

  3. December 2009

    MTV / 495 Productions seed · Dec 3 ’09

    MTV premiered Jersey Shore, following eight housemates in Seaside Heights.[3]

  1. platform jump · Dec 4 ’09

  2. commercial · Dec 17 ’09

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Why it worked

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  1. 1
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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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