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Library/Music/Beyoncé ‘Texas Hold ’Em’
Grade A22 sourcesHIS-01549

Beyoncé ‘Texas Hold ’Em’

Music · 2024 · Notable

56Editable slideCertificate

Beyoncé became the first Black woman with a No. 1 on Billboard’s Hot Country Songs.

Beyoncé ‘Texas Hold ’Em’: cover art
Wikipedia (non-free, fair use)
Verizon | Can't B Broken
The One Club / Ogilvy award submission
beyonce
Variety
Beyoncé Delivers Epic Gift of a Halftime Performance + 'Beyoncé Bowl' Is Coming to Netflix Soon! - About Netflix
Netflix / Parkwood Entertainment
Beyonce
Billboard

Spread Score

How it works
Reach46Contagion45Breadth70Velocity100Longevity2556

Numbers

US country radio audience impressions, week ending February 15
1.1M
As of Feb 15, 2024 · Audio · Billboard
Seed to milestone
2 weeks
Feb 11 ’24 to Feb 26 ’24
Platforms
5
Started on Audio
Origin
Mixed
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Fandom mobilisation
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A paid Super Bowl ad preceded Beyoncé’s single release. Radio rejection prompted fan requests, while line dances spread on TikTok. She became the first Black woman atop Hot Country Songs, then led the Hot 100 and Global 200.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJan ’24FebMarAprMaySepFeb ’25JunOctMilestoneTVAudioPressXTikTok
TVAudioPressXTikTok

12 more events on this chart

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Timeline (15)

  1. February 2024

    Beyoncé / Verizon precursor · Feb 11 ’24

    Beyoncé teased new music in Verizon’s paid Super Bowl commercial.[1][2]

    Verizon | Can't B Broken
    Open the first post ↗

  2. Beyoncé / Parkwood Entertainment seed · Feb 11 ’24

    Beyoncé released Texas Hold ’Em and 16 Carriages on streaming services.[3][1]

  3. Variety / The Guardian press · Feb 12 ’24

    Variety and The Guardian reviewed the songs as Beyoncé’s move into country music.[4][5]

    beyonce

  1. backlash · Feb 13 ’24

  2. platform jump · Feb 13 ’24

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Why it worked

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  1. 1
  2. 2
  3. 3

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Origin
Mixed
Sector
Entertainment
Region
US
US country radio audience impressions, week ending February 15
1.1M
As of Feb 15, 2024 · Audio · Billboard
Evidence
Grade A

Spread the same way

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Pinkfong (SmartStudy, now The Pinkfong Company)

Pinkfong reported 17.2 billion views for YouTube's most watched video.

17.2B views

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New cases, every week

How the next thing spread, the week it does.