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Library/Moment/2017 Great American Eclipse
Grade A23 sourcesHIS-01599

2017 Great American Eclipse

Moment · 2017 · Viral

60Editable slideCertificate

Glasses sold out before an eclipse seen by an estimated 216 million American adults.

Clip · SmarterEveryDay on YouTube
Clip · NASA on YouTube
Total solar eclipse image taken through Takahashi FS152 with a f6 focal reducer and a Canon 5D MarkIV, exposure bracketing was used in seven steps from 1/2 sec to 1/8000 sec. Image was processed in…
Michael S Adler / CC BY-SA 4.0 / Wikimedia Commons
Chin up, the Great American Eclipse is today!
Google
Eclipse Megamovie project seeks public's help analyzing 50,000 photos - Berkeley News
UC Berkeley
Eclipse 2017: Through the Eyes of NASA
NASA on YouTube

Spread Score

How it works
Reach75ContagionNo data yetBreadth80Velocity44Longevity1860

Numbers

Observed peak date
Week of Aug 22, 2017
Aug 21 ’17 to Week of Aug 22, 2017
Platforms
6
Started on Open web
Origin
Organic
Culture (no sector)

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Sell-out loop
  • Controversy

How it spread

Trace the origin

Glasses sold out before the eclipse crossed the US. Viewers traveled, shared images and watched broadcasts; NASA later reported more than 50 million live views across platforms. Tourism studies estimated spending, and volunteers supplied research data.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesApr ’17JunAugSepOctDecFeb ’18MayAugDecJun ’19Observed peakRetailOpen webPressXFacebookYouTube
RetailOpen webPressXFacebookYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2017

    USPS precursor · Apr 27 ’17

    USPS announced a heat-sensitive eclipse stamp and invited social posts with #EclipseStamps.[1]

    Open the first post ↗

  2. July 2017

    NASA / GLOBE Observer precursor · Jul 20 ’17

    NASA invited viewers to report cloud and temperature observations through a free phone app.[2]

  3. August 2017

    TIME precursor · Aug 14 ’17

    TIME reported Amazon refunds and the removal of listings whose sellers had not supplied certification.[3]

  1. precursor · Aug 15 ’17

  2. seed · Aug 21 ’17

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Why it worked

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Origin
Organic
Sector
Culture (no sector)
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Series · Open web · 202079

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62M views

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New cases, every week

How the next thing spread, the week it does.