Netflix’s US password-sharing crackdown
Moment · 2023
Netflix’s US crackdown charged $7.99 for extra members and drew backlash.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of May 25, 2023
- May 23 ’23 to Week of May 25, 2023
- Platforms
- 4
- Started on Open web
- Origin
- Seeded
- Media & publishing
How it spread
Trace the originNetflix announced its US household-sharing restrictions in May. Users mocked its old sharing message, and Prime Video posted a parody. Antenna later reported record signup days. The peak uses the launch-week parody as an attention proxy.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
March 2022
Netflix precursor · Mar 16 ’22
Netflix announced extra-member tests for Chile, Costa Rica and Peru.[1]
February 2023
Netflix precursor · Feb 8 ’23
Netflix expanded paid sharing to Canada, New Zealand, Portugal and Spain.[2]
May 2023
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Expect old brand copy to return when access or pricing changes.
Every number (13)
- US extra-member monthly price at rollout“it will cost $7.99 per month extra to add another user to your account.”$8[4]
Press (4 outlets)
- May 23, 2023same day
Variety · Netflix Launches Paid Sharing in U.S., Will Start Blocking Users With Unauthorized Passwords
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