Goya boycott and buycott
Moment · 2020
Boycott calls met a buycott; researchers estimated a temporary 22% rise in Goya sales.
igorvolsky
@igorvolsky · Jul 9, 2020
The CEO of @GoyaFoods is at a White House event saying we're "blessed to have a leader" like Trump. Make your shopping decisions accordingly.
Julián Castro
@JulianCastro · Jul 9, 2020
.@GoyaFoods has been a staple of so many Latino households for generations. Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway
The Hill@thehill
Goya Foods CEO Robert Unanue: "We're all truly blessed... to have a leader like President Trump who is a builder."
Alexandria Ocasio-Cortez
@AOC · Jul 10, 2020
Oh look, it’s the sound of me Googling “how to make your own Adobo”
igorvolsky@igorvolsky
The CEO of @GoyaFoods is at a White House event saying we're "blessed to have a leader" like Trump. Make your shopping decisions accordingly.
Goya Foods
@GoyaFoods · Jul 10, 2020
Goya continues to work for the prosperity & education of our country! #GOYAGIVES two million pounds of food to food banks across the nation who are in desperate need of food for families impacted by COVID19.
Donald J. Trump
@realDonaldTrump · Jul 10, 2020
I LOVE @GoyaFoods!
Alexandria Ocasio-Cortez
@AOC · Jul 10, 2020
Get yourself friends like these: this tweet wasn’t up for TWO MINUTES when my friend hit me up with the recipe. (Their note: “the ginger is controversial, but worth it”) (For accessibility: 4 Salt, 1 paprika, 1 cumin, 1 celery powder, 2 garlic powder, .5 ginger , 1 chili powder)
Ivanka Trump
@IvankaTrump · Jul 15, 2020
If it’s Goya, it has to be good. Si es Goya, tiene que ser bueno.
Spread Score
How it worksNumbers
- Seed to observed peak
- 1 day
- Jul 9 ’20 to Jul 10 ’20
- Platforms
- 9
- Started on X
- Origin
- Organic
- Politics & civic
How it spread
Trace the originGoya’s CEO praised Trump at the White House. Boycott posts spread on Twitter, followed by a buycott and Trump family product photos. Researchers later estimated a temporary sales rise; Commetric dated the initial Twitter spike to July 10.
Observed peak within the documented measurement window; not an all-time maximum.
Timeline (16)
July 2020
Julián Castro (@JulianCastro) backlash · Jul 9 ’20
Castro shared the speech and urged Americans to think twice before buying Goya products.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Separate online sentiment from purchases; the two moved in opposite directions here.
Every number (10)
- Estimated net sales lift, first two weeks“net sales rose by about 22%”22%[20]
Press (5 outlets)
- Jul 9, 2020same dayNPR (via NPR Illinois) · #Goyaway: Calls To Boycott Goya Foods After CEO Praises President Trump
You’ve seen 1 of 3 steps, 1 of 10 numbers and 1 of 5 outlets. Pro opens the rest, with all 24 sources.