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Library/Moment/Reddit API blackout
Grade B17 sourcesHIS-01778

Reddit API blackout

Moment · 2023

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More than 7,000 subreddits went dark in protest of Reddit API pricing.

Thousands of subreddits go dark to protest Reddit’s API pricing | TechCrunch
TechCrunch
2023 Reddit API Pricing Blackout | Know Your Meme
Know Your Meme

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth20Velocity65Longevity1432

Numbers

Seed to peak proxy
10 days
Jun 2 ’23 to Jun 12 ’23
Platforms
5
Started on Reddit
Origin
Organic
Technology

Mechanics

  • ControversyPrimary
  • Platform jump

How it spread

Trace the origin

A June 2 call for a blackout spread across Reddit communities and into news coverage. Thousands went private on June 12; Reddit defended its API terms as some communities extended their protests.

Proxy date; not a directly measured attention peak.

Google searchesMay ’23JunJulSepNovFeb ’24Peak proxyToptomcatStarts · Jun 2 ’23RedditApr 18 ’23The VergeJun 5 ’23penguinz0Jun 12 ’23John OliverJun 17 ’23Open webRedditPressYouTubeX
Open webRedditPressYouTubeX

Timeline (15)

  1. April 2023

    Reddit precursor · Apr 18 ’23

    Reddit announced changes to its developer and Data API terms.[1]

    Open the first post ↗
  2. June 2023

    Toptomcat seed · Jun 2 ’23

    Toptomcat proposed a June 12 blackout to protest the API changes.[2]

    2023 Reddit API Pricing Blackout | Know Your Meme
  3. The Verge press · Jun 5 ’23

    The Verge reported that major communities planned to go private.[3]

  1. owner response · Jun 8 ’23

  2. backlash · Jun 11 ’23

Join free to see why it worked and the other 12 events. Free, on every case.

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Spread the same way

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Do this

  1. 1Make a collective action easy for separate communities to join.
  2. 2

Every number (5)

  • Subreddits private or restricted, tracker count“7,856 subreddits have joined the protest”
    7.9K[6]

Press (6 outlets)

  1. Jun 5, 20233 days inThe Verge · Major Reddit communities will go dark to protest threat to third-party apps

You’ve seen 1 of 2 steps, 1 of 5 numbers and 1 of 6 outlets. Pro opens the rest, with all 17 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 2steps to copy, the playbook
  • 5sourced numbers
  • 6outlets that covered it
  • 17sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

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Origin
Organic
Sector
Technology
Region
Global
Reported figure
—
Evidence
Grade B