Gucci x Doraemon WeChat red envelopes
Campaign · 2021
Gucci’s Doraemon red envelope covers reached a Weibo topic with over 200 million reads.
Spread Score
How it worksNumbers
- Weibo Gucci cover topic reads, Tencent Ads
- 210M
- As of Apr 19, 2021 · Self-reported · Tencent Ads via Adquan
- Seed to milestone
- 8 days
- Jan 12 ’21 to Jan 20 ’21
- Platforms
- 3
- Started on Group chats
- Origin
- Mixed
- Fashion & accessories
Mechanics
How it spread
Trace the originGucci offered a Doraemon cover through a WeChat draw. Users discussed it on Weibo, where the topic reached the trending list.
Documented milestone; not a measured attention peak.
Timeline (7)
January 2021
Gucci seed · Jan 12 ’21
Gucci launched its Doraemon cover on its WeChat mini program.[1]
不知名网友小瑜 platform jump · Jan 20 ’21
A Weibo user joked about sending a 0.01 yuan red envelope with a Gucci cover.[2]
Weibo users milestone · Jan 20 ’21
The Gucci red envelope cover topic reached Weibo’s trending list.[3]
Join free to see why it worked and the other 4 events. Free, on every case.
Spread the same way
Do this
- 1Make a collectible useful in an existing sharing ritual.
Every number (7)
- Weibo Gucci cover topic reads, CBNData“目前对应话题阅读量已经超过2亿。”200M[3]
Press (3 outlets)
- Feb 1, 202120 days in
CBNData · The business of WeChat red envelope covers
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