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Library/Product/Louis Vuitton x Supreme
Grade B21 sourcesHIS-01452

Louis Vuitton x Supreme

Product · 2017 · Notable

43Editable slideCertificate

The collaboration launched in eight pop-ups, with queues and immediate resale listings.

Clip · The Unknown Vlogs on YouTube
Supreme's official Louis Vuitton/Supreme collection image.
Supreme
Louis Vuitton on Instagram: "#LVxSupreme A piece from the #LouisVuitton Men’s Fall-Winter 2017 Fashion Show by @MrKimJones. Watch the show now at louisvuitton.com. #LVMenFW17 Photo by @HarleyWeir"
Louis Vuitton on Instagram
Sotheby’s x Jing Daily Present | Modern Collectibles | Louis Vuitton x Supreme
Sotheby's
Supreme x Louis Vuitton First Look At The Drop In London
The Unknown Vlogs on YouTube
The Supreme x Louis Vuitton Collab Just Hit Stores, and Hysteria Has Already Ensued
W Magazine
supreme superfans on why they’re still queuing for the possibly canceled vuitton collab
i-D
Would You Cop This Louis Vuitton x Supreme Ferrari for $200,000?
Complex

Spread Score

How it works
ReachNo data yetContagion35Breadth50VelocityNo data yetLongevityNo data yet43

Numbers

Seed to milestone
same day
Jun 30 ’17 to Jun 30 ’17
Platforms
6
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Scarcity dropPrimary
  • Resale market
  • Transgression
  • Controversy
  • Platform jump

How it spread

Trace the origin

The capsule reached eight pop-ups after its Paris reveal. Shopper posts and crowd videos spread on Instagram and X. Launch-day queues anchor the milestone peak; Christie's later auctioned a trunk.

Documented milestone; not a measured attention peak.

Jan ’17MarJunAugNovMar ’18AugFeb ’19JulDecPressOpen webRetailInstagramXYouTube
PressOpen webRetailInstagramXYouTube

12 more events on this chart

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Timeline (15)

  1. January 2017

    David Beckham precursor · Jan 24 ’17

    GQ reported that David Beckham wore a Supreme x Louis Vuitton scarf before the public release.[1]

    Open the first post ↗

  2. June 2017

    Supreme precursor · Jun 29 ’17

    Supreme announced that the collection would reach eight pop-up locations the following day.[2]

  3. Louis Vuitton / Supreme seed · Jun 30 ’17

    The collection went on sale at pop-ups, starting in Sydney before the other launch cities.[3][4][2]

  1. milestone · Jun 30 ’17

  2. platform jump · Jun 30 ’17

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Why it worked

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Origin
Seeded
Sector
Fashion & accessories
Region
Global
Reported figure
—
Evidence
Grade B

Spread the same way

Product · Retail · 199853

Furby

Tiger Electronics (Hasbro); inventors Dave Hampton and Caleb Chung

Hasbro says Furby sold over 40 million units in its first three years.

$247M on a $10M media spend

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How the next thing spread, the week it does.