Viral car and travel marketing: Scarcity drop

6 viral car and travel marketing: Scarcity drop, traced from the first post to the peak with sources. 50% started on X. Median 5 days from first post to peak.

Cases
6
Median Spread Score
36
Most started on
X50%
First post to peak
5 days

By mechanic

All76Controversy39Real-world spectacle27Response chain22Transgression19Newsjacking17Pairing13Mystery & lore12Visible in use8Underdog7Creator relay6Scarcity drop6

Nissan ARIYA Lofi

40
Enjoy the Powerfully Peaceful ARIYA | Nissan USA

395M impressions

Schwinn Stranger Things Mike's Bike

38
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…

127M impressions

Airbnb Barbie Malibu DreamHouse

36
Official exterior and interior photographs of the 2023 Ken-themed Malibu DreamHouse.

250M impressions

Valtteri Bottas's Ultimate Second Car

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

Ford F-150 Lightning reveal

31
2022 Ford F-150 Lightning Lariat photographed in Sault Ste. Marie, Michigan, USA.

201 sold

Ford x Sydney Sweeney

30
Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.

94.2M impressions

More collections

Scarcity drop in every industry