Viral education marketing: Creator relay

6 viral education marketing: Creator relay, traced from the first post to the peak with sources. 33% started on X. Median 2 days from first post to peak.

Cases
6
Median Spread Score
38
Most started on
X33%
First post to peak
2 days

By mechanic

All47Press loop29Newsjacking18Response chain14Mascot persona14Controversy9Real-world spectacle8Mystery & lore8Transgression8Unhinged voice6Creator relay6

Unacademy Lesson No. 7

44
Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm…

103M views

Sick Duo

43
This Duolingo app icon is absolute nightmare fuel. I hate that they did this to me.

30M impressions

Evo-Devo (Despacito Biology Parody)

38
Evo-Devo (Despacito Biology Parody) | A Capella Science

5M views

Duolingo’s AI-First Memo

34
👇🏽 Below is an all-hands email from our CEO, Luis von Ahn – we are going to be AI-first. Just like how betting on mobile in 2012 made all the difference, we’re making a similar call now. This… |…Open

201.8K views on a reaction post

Insta Novels

31
Phone screens showing the Alice, Yellow Wallpaper and Metamorphosis Insta Novels covers.

300K reads since launch

Chegg’s ChatGPT warning

29
Today, we are announcing CheggMate, a new AI-enhanced learning service built with @OpenAI's most advanced model GPT-4 on our leading personalized learning platform.

Peaked the next day

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Creator relay in every industry