Viral games: Visible in use

6 viral games: Visible in use, traced from the first post to the peak with sources. 50% started on App stores. Median 772 days from first post to peak.

Cases
6
Median Spread Score
52
Most started on
App stores50%
First post to peak
772 days

By mechanic

All159Press loop103Controversy61Underdog54Shareable output32Maker origin32Pairing24Dupe economy23Creator relay22Daily ritual19Scarcity drop15Variable reward13Mystery & lore12Fandom mobilisation11Newsjacking10Identity badge9Response chain9Revival8Challenge8Resale market7Visible in use6Transgression6Sell-out loop6

Pokémon Go

73
Current official Google Play store artwork showing the Pokémon capture screen.

$894M revenue

Dance Dance Revolution

63
First-generation DDR cabinet photograph, CC0.

6.5M sold

Keep Talking and Nobody Explodes

52
Official gameplay screenshot showing bomb modules and their timer.

1M sold

Rock Band (video game)

41
Rock Band (video game)

$670.7M revenue

Pogs craze

38
Museum's donated Kitada's POGs and vintage milk caps; an official museum product photograph.

2B sold

Fruit Ninja

31
Fruit Ninja Classic gameplay screenshot.

6M sold

More collections

Visible in use in every industry