Viral moments: Identity badge

Cases
6
Median Spread Score
49
Most started on
TV50%
First post to peak
2 days

By mechanic

All99Controversy58Response chain43Real-world spectacle32Creator relay24Transgression21Political adoption12Visible in use12Scarcity drop11Underdog10Pairing9Resale market8Newsjacking8Mystery & lore7Identity badge6

Alysa Liu’s Stateside Olympic gala routine

57
Olympic gold medalist Alysa Liu has fun in the Exhibition

Call Me Caitlyn

51
Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

3.9B impressions

Stephen Nedoroscik, pommel horse guy

49
Stephen Nedoroscik on the pommel horse

17.7M impressions

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

Birdie Sanders

47
People flip out over bird joining Bernie at the lectern.

Linsanity

47
Jeremy Lin dribbling for the Knicks

$42.4K revenue

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