Viral sports marketing: Transgression

Cases
6
Median Spread Score
45
Most started on
YouTube33%
First post to peak
6 days

By mechanic

All31Controversy11Response chain9Newsjacking9Identity badge8Pairing7Real-world spectacle6Transgression6

Alex Morgan’s tea-sipping celebration

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

ASICS The Desk Break

48
ASICS | The Desk Break

2.3B impressions

Nike: The Conductor

45
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.

7M views

Chloe Kim’s hangry tweet

44
Olympian Chloe Kim was 'hangry,' and companies rushed in with free food

Formula 1: Drive to Survive

44
Current Drive to Survive artwork from Netflix’s official title page, observed October 22, 2026.

Peaked at #2

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

More collections

Transgression in every industry