Viral sports marketing: Real-world spectacle

Cases
6
Median Spread Score
44
Most started on
YouTube50%
First post to peak
2 days

By mechanic

All31Controversy11Response chain9Newsjacking9Identity badge8Pairing7Real-world spectacle6Transgression6

Jake Paul vs. Mike Tyson

61
Jake Paul vs. Mike Tyson

1.4B impressions

Nike Breaking2 Race

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Red Bull Stratos

44

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Kings League

41
Empieza EL PARTIDAZO de la jornada. @Saiyans_FC_ VS @FCPorcinos @TheGrefg VS @IbaiLlanos

50K sold

Sidemen Charity Match

19
Sidemen more than double last year’s charity football match fundraising total

90K sold

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Real-world spectacle in every industry