BARK Air: Dogs Fly First
Campaign · 2024 · Notable
BARK’s CEO crate video drew a reported 3.3 million TikTok views for its airline launch.
BARK
@bark · Apr 11, 2024
Introducing BARK Air: A 100% totally real airline for dogs. We're dog people, and we are tired of there being no truly dog-friendly options when it comes to air travel. Now booking the best-in-class dog focused flight imaginable at dogsflyfirst.com
Spread Score
How it worksNumbers
- Media impressions; undated agency awards-site claim
- 17.8B
- Self-reported · BARK / Tombras campaign awards site
- Peak date
- Week of May 26, 2024
- Apr 11 ’24 to Week of May 26, 2024
- Platforms
- 4
- Started on X
- Origin
- Stunt
- Auto & mobility
How it spread
Trace the originBARK launched a dog-first airline with Tombras films and paid billboards. Its CEO crate stunt reached news audiences, and the first flight sold out. BARK later reported service revenue, which does not isolate the campaign’s effect.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Spread the same way
New cases, every week
How the next thing spread, the week it does.