LibraryNowPlayMechanicsMCP

Kinds

Campaign388Product116Food & drink30App & software57Film76Series83Music64Game133Book55Creator moment61Meme & format113Trend & aesthetic44Activity61Moment125
PricingPrivacyTermsRefundsPress
Library/Trend & aesthetic/Hydro Flask and the VSCO girl
Grade B23 sourcesHIS-01367

Hydro Flask and the VSCO girl

Trend & aesthetic · 2019 · Viral

60Editable slideCertificate

Hydro Flasks became a VSCO girl badge; a vendor reported sales growth above 200%.

Original · Greer Jones
Clip · Hannah Meloche on YouTube
Clip · TikTok
A red Hydro Flask bottle in Utah, 2016
puuikibeach / Wikimedia Commons
Pura Vida bracelets, scrunchies and checkered Vans in a giveaway post
Pura Vida® on Instagram
Illustration of a VSCO girl with a Hydro Flask among friends
Slate
Beauty products on a bathroom shelf
Into The Gloss
Insulated water bottles in a timeline of trendy bottles
VinePair
A car tire about to crush a Hydro Flask
PAPER

Spread Score

How it works
ReachNo data yetContagion60Breadth60VelocityNo data yetLongevityNo data yet60

Numbers

Instagram #VSCOgirl tagged posts reported by Vogue
1.3M
As of Sep 10, 2019 · Instagram · British Vogue
Peak proxy date
Sep 2019
Jan 30 ’19 to Sep 2019
Platforms
7
Started on YouTube
Origin
Organic
Home & lifestyle

Mechanics

  • Identity badgePrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

YouTube transformations and TikTok parodies made Hydro Flasks a VSCO girl marker. Brands and press adopted the label. Helen of Troy reported Housewares growth, then later named VSCO among Hydro Flask’s growth factors; it did not isolate a sales lift from the meme.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’18Mar ’19JunJulSepOctDecFeb ’20JunNovMay ’21Peak proxyYouTubeTikTokPressXInstagramOpen webRetail
YouTubeTikTokPressXInstagramOpen webRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2019

    Greer Jones seed · Jan 30 ’19

    Greer Jones posted a video about becoming the ultimate VSCO girl.[1][2]

    Open the first post ↗

  2. June 2019

    TikTok users platform jump · Jun 2019

    TikTok users filmed VSCO-style sleepovers with pool floats, trampolines and decorative lights.[1]

  3. Hannah Meloche and Haley Pham platform jump · Jun 21 ’19

    Hannah Meloche and Haley Pham filmed a VSCO girl transformation for a lifestyle-video audience.[3][4]

  1. press · Jul 26 ’19

  2. platform jump · Aug 9 ’19

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro
Origin
Organic
Sector
Home & lifestyle
Region
US
Instagram #VSCOgirl tagged posts reported by Vogue
1.3M
As of Sep 10, 2019 · Instagram · British Vogue
Evidence
Grade B

Spread the same way

Product · Press · 201938

The Fleabag Jumpsuit

Love

Love sold a 500-piece restock after Fleabag viewers sought the jumpsuit.

500 sold

1 / 8

  • The Fleabag Jumpsuit
  • Valentino Pink PP
  • iOS 14 home-screen customization
  • Titanic (1997)
  • Candy Crush Saga
  • Pokémon Go
  • The Super Mario Bros. Movie
  • Parasite

New cases, every week

How the next thing spread, the week it does.