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Library/Product/Adidas Yeezy Boost 350
Grade B24 sourcesHIS-01388

Adidas Yeezy Boost 350

Product · 2015 · Notable

53Editable slideCertificate

The $200 knit sneaker sold out and developed a resale market.

adidas Originals

@adidasoriginals · Jun 27, 2015

Yeezy season. @kanyewest celebrates the launch of #YEEZYBOOST 350 at the adidas Originals in London #originalslondon http://t.co/Sm3NqbwSeC

1.2K83
Original · Adidas / Kanye West
Clip · iAmTMCII on YouTube
Yeezy Boost 350 in Turtle Dove
Harper’s Bazaar Malaysia
The original 350 in Oxford Tan on its box
Isaiah979
Yeezy Boost 350 in Pirate Black
Karldmartini
Yeezy Boost 350 in Oxford Tan, product shot
Footwear News via Yahoo

Spread Score

How it works
ReachNo data yetContagion45Breadth60VelocityNo data yetLongevityNo data yet53

Numbers

Forward2me: #yeezyboost350 count, 2019 study snapshot
3M
Instagram · Self-reported · Forward2me
Seed to milestone
5 months
Jun 27 ’15 to Dec 2 ’15
Platforms
6
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Scarcity dropPrimary
  • Resale market
  • Sell-out loop
  • Identity badge
  • Dupe economy

How it spread

Trace the origin

Adidas released the Turtle Dove in June 2015 and it sold out. Resale reports, release threads and video reviews followed. More colors, infant sizes and V2 extended the line. Adidas ended the partnership in 2022 and later sold remaining stock.

Documented milestone; not a measured attention peak.

Mar ’15JulJan ’16AugMay ’17Jun ’18Jul ’19May ’20May ’21May ’22DecAug ’23RetailYouTubeOpen webRedditPressInstagram
RetailYouTubeOpen webRedditPressInstagram

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2015

    Adidas precursor · Jun 23 ’15

    Adidas outlined Confirmed reservations in three US cities and separate in-store lotteries.[1]

    Open the first post ↗

  2. Adidas / Kanye West seed · Jun 27 ’15

    Adidas released the Turtle Dove worldwide; the US release sold out.[2][3][4][5]

    Yeezy Boost 350 in Turtle Dove

  3. @iAmTMCII platform jump · Jun 28 ’15

    Sneaker Bar Detroit featured @iAmTMCII’s detailed video and on-feet reviews.[6]

  1. commercial · Jun 29 ’15

  2. milestone · Dec 2 ’15

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Why it worked

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Origin
Seeded
Sector
Fashion & accessories
Region
Global
Forward2me: #yeezyboost350 count, 2019 study snapshot
3M
Instagram · Self-reported · Forward2me
Evidence
Grade B

Spread the same way

Product · Open web · 201554

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Kylie Jenner

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15K sold

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New cases, every week

How the next thing spread, the week it does.