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Library/Product/Off-White x Nike 'The Ten'
Grade A18 sourcesHIS-01447

Off-White x Nike 'The Ten'

Product · 2017 · Niche

25Editable slideCertificate

StockX recorded a $3,000 Jordan 1 resale during The Ten's launch.

Clip · Sean Go on YouTube
Clip · Harvard GSD on YouTube
Nike The Ten Presto 'Off White' Release Date
Nike and Virgil Abloh / Off-White
Virgil Abloh and Nike Announce New Design Project “The10”
Nike
What it Was Like Trying to Cop "The Ten" Collection
Luis Torres / Nice Kicks
Off-White x Nike Air Jordan 1 "The Ten" (Chicago): Review & On-Feet
Sean Go on YouTube
Virgil Abloh. Nike. ICONS. TASCHEN Books. TASCHEN
TASCHEN
Virgil Abloh Designed Nike x OFF-WHITE 'The Ten' Complete Collection | Sizes 9.5 - 14
Sotheby's
Core Studio Public Lecture: Virgil Abloh, “Insert Complicated Title Here”
Harvard GSD on YouTube
Draymond Green Pulls Out Off-White x Nike Hyperdunk 2017 for Warriors Season Opener
Nice Kicks
'The Ten' Release Cancelled Due to Overwhelming Demand - Releases
Sneaker Freaker
Nike Makes Statement Addressing SNKRS Technical Difficulties During "The Ten" Release
Nice Kicks

Spread Score

How it works
Reach0Contagion35Breadth60Velocity16LongevityNo data yet25

Numbers

Seed to milestone
2 months
Sep 9 ’17 to Nov 20 ’17
Platforms
6
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Scarcity dropPrimary
  • Visible in use
  • Platform jump
  • Resale market

How it spread

Trace the origin

Abloh gifted shoes to celebrities before Nike's public pre-release. Raffles, queues and resale trading accompanied the rollout. The November SNKRS release sold out amid app failures. Reviews, a book and complete-set auctions followed.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesMay ’17SepNovDecApr ’18DecJan ’20NovApr ’22Oct ’23Apr ’25DecMilestoneOpen webRetailTVRedditPressYouTube
Open webRetailTVRedditPressYouTube

12 more events on this chart

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Timeline (15)

  1. August 2017

    Nike and Virgil Abloh precursor · Aug 21 ’17

    Nike announced ten reconstructed shoes split between the Revealing and Ghosting groups.[1]

    Virgil Abloh and Nike Announce New Design Project “The10”
    Open the first post ↗

  2. September 2017

    NikeLab seed · Sep 9 ’17

    The first five shoes entered Nike's New York pre-release through a draw and in-person collection.[2][1][3][4]

  3. StockX commercial · Sep 22 ’17

    StockX reported an average Jordan 1 resale price of $2,043 in its September 6-20 sample.[2]

  1. platform jump · Oct 17 ’17

  2. platform jump · Oct 26 ’17

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Why it worked

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Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade A

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