Viral beauty marketing: Creator relay

Cases
24
Median Spread Score
34
Most started on
TikTok46%
First post to peak
25 days

By mechanic

All105Visible in use38Controversy38Sell-out loop31Scarcity drop29Response chain26Creator relay24Newsjacking22Transgression18Dupe economy15Maker origin12Mystery & lore12Pairing11Identity badge8Real-world spectacle6

Anti-blush

54
@M·A·C Cosmetics Film Noir Buff Blush ☺️ #blonzer #blush #bronzer

Fenty Beauty Launch

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

CeraVe: Michael CeraVe

53
Guys run to this pharmacy in BK, I just saw MICHAEL CERA signing bottles!! 😳😳😳I'm a #ceravepartner, and I'm asking @CeraVe what is going ON #nyc #fyp #celebritysighting

32B impressions

KVD Good Apple Foundation

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

Mikayla Nogueira’s Telescopic Lift ad

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

64.2M views

Danessa Myricks Yummy Skin Blurring Balm Powder

48
Danessa Myricks Yummy Skin Blurring Balm Powder in its compact with application spatula.

20.9K sold

Patrick Ta Major Skin Hydra-Luxe Foundation

39
#color_1 Golden

1.3K sold

Haus Labs Triclone Skin Tech Foundation

38
A bottle of Haus Labs Triclone Skin Tech Foundation.

30.1K sold

MACStack Mascara

38
Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras

15M impressions

Hailey Bieber's OPI Glazed Donut Nails

37
Everything used at the link in bio! All on my LTK 🌟 cr nailsbyzola on ig @Hailey Bieber #gelx #haileybieber #haileybiebernails #chromenails #pearlnails #diynails

39.7K derivatives

Dyson Airstrait

35
Discover the Dyson Airstrait™ straightener. A new way to straighten.

390K impressions

e.l.f.ino & schmarnes

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

Gisou Girl Fridge

34
Create’s 107L Fridge Retro, the base model used for the Gisou gifting collaboration.

250 derivatives

Invisible Eyeliner

34
Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup

Rare Beauty Rare Eau de Parfum

34
Rare Eau de Parfum bottle with its oversized pump

1B impressions

Red Nail Theory

33
Reply to @meganandliz @tinx @serenakerrigan care to comment on this

13K derivatives

Glow Recipe Hue Drops

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

Jones Road What The Foundation

31
What The Foundation

MACStack Mascara

30
MACStack mascara tube and Mega Brush against a white background.

15M impressions

Maybelline Super Stay Vinyl Ink

29
Official product photo of Maybelline Superstay Vinyl Ink in shade 95 Captivated.

55M impressions

K18 AirWash

24
K18 AirWash dry shampoo bottle against a purple background.

4.1M views

Milk Makeup Cooling Water Jelly Tint

20
Cooling Water Jelly Tint Blush + Lip Stain | Milk Makeup

684.1K impressions

Maybelline Sky High CGI lashes

18
Maybe London’s born with it, Maybe it’s✨Maybelline ✨

5.5M impressions

Sarah Cheung's Brow Tint Lip Liner Hack

15
@Maybelline New York tattoo brow as a lip tint! - I’ve seen @Gillian Grace do this too 🥰💖 #maybellinetattoobrow #tattoobrow #makeuptrends #makeuphacks #makeup

800K views

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Creator relay in every industry