Viral fashion marketing: Challenge

Cases
6
Median Spread Score
49
Most started on
TikTok67%
First post to peak
22 days

By mechanic

All104Controversy51Visible in use40Creator relay26Response chain25Transgression24Real-world spectacle23Scarcity drop21Newsjacking14Sell-out loop14Pairing12Identity badge11Resale market8Remixable template7Dupe economy6Challenge6

Harry Styles cardigan DIY

55
I made myself a knock off of harry styles’ jw anderson cardigan lmao #fyp #foryou #foryoupage #harrystyles

Peaked at #8

Harry Styles Cardigan Challenge

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

Lady Gaga’s Met Gala outfit reveals

49
Lady Gaga changed outfits on the Met Gala carpet in Vogue’s official entrance recording.

Gap Get Loose with Troye Sivan

46
Get loose. Now live. Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. Featuring @troyesivan and @cdkcompany. Choreographed and directed by…

50M impressions

75 Hard Style Challenge

44
Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…

21K derivatives

Columbia Sportswear: Expedition Impossible

39
Expedition Impossible | Columbia Sportswear

80M impressions

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